THE PROPOSAL:
This assignment calls for you to write a persuasive report, developing the lawn care case more thoroughly.
Your audience remains the local shopping mall. Keep in mind as you draft that persuasion’s goal is to
convince somebody to do something, to do something differently, or to act or change an action based on
what you desire. With persuasion you are always trying to elicit an action or response from the receiver. In
business that action/response may be to fund a project, endorse expenditures or purchases, or institute a
practice or policy to name just a few. Knowing how to persuade well can give you many advantages in
business.
Your finished report should be 3-4 pages in length, single spaced and with appropriate formatting for
sections and headings.
YOU MAY NOT USE OUTSIDE SOURCES FOR THIS REPORT. Generate original material and
organize and format it in a way you think will make sense to a reader
You’re launching a new lawncare company
You’re trying to secure your first client (PURPOSE
AUDIENCE: Shopping mall, shopping center, strip mall owner
Business Letter Format
Professional, knowledgeable, personable, trustworthyYou’re launching a new lawncare company
You’re trying to secure your first client (PURPOSE
AUDIENCE: Shopping mall, shopping center, strip mall owner
Business Letter Format
Professional, knowledgeable, personable, trustworthy
Questions to Consider before proposal writing
1. What credentials, experience, and qualifications does the company have?
2. What training, experience, and certificates do the experts in lawn care possess?
3. What kind of services are offered?
4. In what ways do the services help the client? Savings in (time, money)
5. Which safety precautions are in place?
6. What is the cost breakdown?
7. Does the business have insurance, certification, or a license?
8. Are there any accessible references?
9. How does the business ensure local and federal regulations are followed?
10. What environmental safeguards are in place specifically?
You’re getting ready to launch a new lawn-care business that offers mowing, fertilizing, weeding, and
other services. The lawn surrounding a nearby shopping center looks as if it could use better care, so you
target that business for your first unsolicited proposal. To help prepare the proposal, think carefully about
the following questions:
1. What will you need to answer before you can write a proposal to solve the reader’s problem?
2. What customer benefits will you include in your proposal?
3. Will you use a letter or memo format for your proposal? Explain your answer.
You’ll need to first generate then organize information so that you have a logical, coherent plan for a
persuasive report. The case asks you to assume the identity of someone who is at the informationgathering phase and trying to determine how to proceed and ultimately generate a report that will
1. share information about the company
2. persuade a receiver to use your service