Describe the underlying meanings or socially significant messages each of your advertisements communicates.
In previous activities, you were asked to make objective observations. You can now use the knowledge gained from the course to interpret the social significance of your ads.
What messages about culture, relationships, biases, or social norms are being communicated? Go beyond the surface of the ad and look for deeper meanings.
Write a research question based on a social science perspective and related to at least one of your advertisements.
What patterns or themes did you notice when analyzing your ads? What elements popped out and made you curious? Consider what the ads say about individuals, groups, institutions, or society. If you were to design a sociological, psychological, or anthropological study of your ads, what question would you want to answer?
Your research question only needs to be related to one of your four advertisements. But if you find a common trend in your ads, you may tie your research question to more than one.
It is expected that you will revise your research question, but you will need to finalize it by the end of the next module.
Describe how you used a social science perspective to create your research question.
Each branch of the social sciences (sociology, psychology, anthropology, political science, and economics) is interested in different aspects of human behavior. Depending on the perspective you chose, how might a sociologist, psychologist, or anthropologist look at your ads? What would they focus on? What types of questions would they want to answer?