In your discussion use the area of consumer behaviour research:
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Consumer communities: characterised by needs, motivations and social influences.
To get started on this case study please read the following overview journal article:
‘Metaverse marketing how the metaverse will shape the future. See PDF below. It can be
used within the case response.
You must support your answer with theory – theoretical analysis of consumer behaviour
should be the primary focus in the response.
You must use a minimum of 4 journal articles, demonstrate a clear understanding and
articulation of scholarly research on the topic. (See attached)
You must use a minimum of 4 industry research reports (see attached)
Brand examples come secondary to your focus on theoretical analysis & critical discussion.
See further notes on assignment in Metaverse assignment notes PDF.