Using one or more of the three competitive strategies: Cost leadership, Differentiation, and/or Focus. Most firms will compete on only one of the three strategies but may have elements of the others. For example, one could argue that Apple competes using both Differentiation and Focus strategies. However, they primarily use a Focus strategy to compete, with some minor elements of a Differentiation Strategy.
In this assignment, you are to research a firm that clearly uses only one of the competitive strategies. Provide background on the firm, its market, the strategy used, and why the strategy is the best for the firm.
Research and write a 2-3 page paper using current APA formatting. Include the following:
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- A brief overview of the three competitive strategies (cost leadership, differentiation, and focus), and your chosen firm (.
- Outline which competitive strategy is used and why this strategy is best for the firm.
- Include a title and reference page and at least two peer-reviewed references.