Read Company Case Bose: Better Prodcts by Focusing on the Product on pages 272-273 of your textbook, then answer the following questions:
- Based on concepts discussed in this chapter, describe the factors that have contributed to Bose’s new product success.
- Is Bose’s product development process customer centered? Explain.
- How is Bose unique with respect to product life cycle management?
- With respect to the product life cycle, what challenges does Bose face in managing its product portfolio?
- Can Bose continue to maintain its innovative culture without Amar Bose?
Your reply must be at least 500 words PLUS a minimum of 2 references to support your answer. You must use correct APA formatting (Times New Roman 12 point font and 1 inch margins). Submit your paper as an attachment. Your word count excludes the title page, abstract, and references.