Instructions: Having been hired as the Communications Coordinator for your organization (chosen in week 1), your first task is to develop an audience profile and communications strategy. Your 2-page audience profile should focus on your Board members. It is your job to convince them that your proposal is ready to deliver to a group of potential funders. As you begin your audience profile of your Board, consider some of the following questions:
Who are the board members, what are their backgrounds, and why should the organization be important to them?
Are there cultural sensitivities or accessibility issues you should be aware of?
Does your Board lack diversity or embrace it?
How do these details suggest a strategy you can use when communicating to them about this organization?
What elements of your strategy are most likely to reach certain members?
What are the top five considerations that will shape your strategy communicating to the board, and why are they your top five?
What potential issues could arise were you to ignore these details, and why is it important to avoid them?
Your profile will inform the communications strategy outline you will develop and help you identify how best to inform or persuade them.