Substitute title could be “Understanding the user perception of dark patterns in E-commerce.
The aim of the thesis could be getting the Understanding the user perception of dark patterns using quantitative and/or qualitative methods.
It could be exploratory research that primary uses surveys and case studies.
Possible research quesitons:
RQ1: Awareness of the dark pattern usage
RQ2: User ability to recognise the manipulative interface design in online buying platforms.
RQ3:To what extent users/buyers perceive dark patterns as as treat
RQ4; To what extent users/buyers accept the dark patters?
Evaluation of dark patterns and their impact on buying behaviour of users in e-commerce website
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