In this final discussion, you will use what you learned throughout the course and apply the concepts from Chapter 16. The focus is on Advertising (paid media) and Publicity (earned and owned media).
Use the company WONDER ALPINE Links to an external site. to address the topics below. First do some research on the company, product and their use of advertising and publicity.
https://wndr-alpine.com
INITIAL POST:
1) Briefly describe the target market and marketing mix (include all 4 Ps) used by WONDER ALPINE.
2) Describe the use of paid media, earned media and owned media to promote WONDER ALPINE to the primary target market. See Chapter 16. Include in your post the Type of Media (paid, earned or owned), the Message Channel used and an example of each.