Your main task in this course is to write a case analysis of a successful or failed example of diffusion of innovation. Your project can cover the topic broadly, i.e. looking at the entire process, or it can drill down in detail into one of the specific topics discussed in the syllabus.
Evaluation of the project.
A. Written assignment
1. Content – Relevance 10 + Authenticity 25 = 30
2. Analysis – Tools applied 10 + Consistency 10 = 20
3. Writing – Structure 15 + Style 10 = 20
Total Assignment = 80
B. Please be aware that plagiarism detection software will check your paper. Plagiarism will not only result in a failure but will legally be considered an attempt to deceive, a severe break of our university regulations
C. Referencing: HARVARD/parenthetical referencing (partial citations embedded in the text + full details provided a final section “References” (http://en.wikipedia.org/wiki/Parenthetical_referencing)