Select a Canadian product or own product to market outside Canada.
hoose a product that you want to launch in a new market.
Develop your international marketing plan specific to the international market that your organization is entering into in the future.
Using all marketing mix elements you have studied so far, describe how you will address each item with the company you choose.
1. What would be your adaption and positioning strategy in the new market? 2 points
2. What would be the differentiation and competitive strategy for your company? 3 points
3. How would you do branding and promotion for your product? 3 points
4. What sales channel will you be selecting and why? How will you make sure that your product is available everywhere? 6 points
5. What is your forecasting in terms of revenue for 3 – 5 years including market share that you will capture and what is your plan B/Contingency plan? 6 points