Critical Thinking Question ONE
The RESOURCE-BASED VIEW of the firm identifies FOUR CRITERIA that managers can use to evaluate if the firm possesses the desired resources and capabilities that are instrumental in achieving SUSTAINABLE COMPETITIVE ADVANTAGE. (clue: Remember VRIO).
Critical Thinking Question TWO
As we discussed in our course, there are four major categories of resources. These are: FINANCIAL, PHYSICAL, HUMAN, AND ORGANIZATIONAL. These resources are important requirements for firm competitiveness.
1. Please, take an actual company of your choice from the internet.
2. Evaluate its available resources Using the VRIO METHOD. Valuable, Rare, Imitability, Organized.
3. Based on your evaluation, do you assume that THE COMPANY OF YOUR CHOICE has a competitive
advantage?
4. If you feel that the company has an apparent weakness(s), provide some recommendations for helping
the company of your choice (you are dealing with, to achieve sustainable competitive advantage).