Can you make increase the world count a bit and add a particular company from usa or spanner uk or India.

·       Task required to perform: You will develop a Social Media Marketing Plan following the steps we have seen in class:

1-     SITUATION ANALYSIS – Internal & External Environment

2-     OBJECTIVES – Fundamental lines of the strategy

3-     TARGET AUDIENCE – Definition of the Buyer Persona

4-     ZONES: Community? Publishing? Entertainment? Commerce?

5-     Choice of Social Media platforms

6-     OPERATIONAL PLAN: Timing and Budget

7-     KPI’s of Measure, Control and Evaluation

Formalities:

·       Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

·       Font: Arial 12,5 pts. 

·       Text alignment: Justified. 

·       The in-text References and the Bibliography have to be in Harvard’s citation style.

It assesses the following learning outcomes:

·       Outcome 1: understand social media marketing within the context of the marketing strategy and IMC

·       Outcome 2: design the social media marketing plan and apply it to reach specific social media objectives

·       Outcome 3: describe the different social media consumers and assess engagement strategies

·       Outcome 4: evaluate content strategies within the framework of the social media campaign and platforms; 

·       Outcome 5: analyze the social community creation and apply branding strategies.