Look for TWO recent article (within the last 6 months) about a new licensing agreement between two companies. One article should be a fashion company that you are familiar with but not one that you have previously written about. The second article should be one should be a company that you is not familiar to you. Remember that each article should be about new licensing agreements.
2. Briefly summarize the two articles in your own words. Then discuss why or why not you think this agreement will be successful or not. Think about the current environment for business with the ongoing situation with COVID, inflation etc. . Do you think this is the best time for these two companies to collaborate?
3. Be sure to substantiate and cite your analysis/conclusion/opinion/concept/terminology. This information should be acquired thus far from the readings and citations from specific pages and sections in the required textbook, in order to demonstrate mastery of the course concepts. You should also include reference from the mini-lectures and relevant articles. Make sure you reference the textbook in this paper.
4. Some additional sources for research: A company’s official website, Hoovers, Crains, Wall Street Journal, NY TImes, WWD, and many others. Please do not use Wikepedia in this course. Make sure this assignment is at least 3-5 pages. Look for TWO recent article (within the last 6 months) about a new licensing agreement between two companies. One article should be a fashion company that you are familiar with but not one that you have previously written about. The second article should be one should be a company that you is not familiar to you. Remember that each article should be about new licensing agreements.
2. Briefly summarize the two articles in your own words. Then discuss why or why not you think this agreement will be successful or not. Think about the current environment for business with the ongoing situation with COVID, inflation etc. . Do you think this is the best time for these two companies to collaborate?
3. Be sure to substantiate and cite your analysis/conclusion/opinion/concept/terminology. This information should be acquired thus far from the readings and citations from specific pages and sections in the required textbook, in order to demonstrate mastery of the course concepts. You should also include reference from the mini-lectures and relevant articles. Make sure you reference the textbook in this paper.
4. Some additional sources for research: A company’s official website, Hoovers, Crains, Wall Street Journal, NY TImes, WWD, and many others. Please do not use Wikepedia in this course. Make sure this assignment is at least 3-5 pages