An Exploration Study of Utilizing Phygital Experience to Increase Customer Satisfaction in Chinese Luxury Fashion Retail Industry

September 10, 2023September 10, 2023 Discipline: Fashion

This paper is a qualitative research, and the data analysis method must be thematic analysis. Chapter 4 and Chapter 5 should be rewritten in accordance with other contents of the paper. Specific requirements are as follows:

1. Please rewrite the part of Chapter 4 according to the requirements of the “MA_MAP_How to write chap 4 QUAL” courseware provided. The interview data has been provided, and it needs to be written according to the requirements and examples of the courseware, especially to show the coding process.

2. Rewrite Chapter 5 according to the rewritten Chapter 4, and also according to the “MA_MAP_How to write chap 5” provided, especially if it needs to be linked to the literature review section of Chapter 2.

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