The Case Study
Your first assignment for this module is a case study based on the recent challenges and innovations of the Ford Corporation.
Your Task
Your tasks are as follows:
1. Read the case study: Disruption in Detroit: Ford, Silicon Valley, and Beyond (B). The link to the case study is here:
Disruption in Detroit: Ford, Silicon Valley, and Beyond (B) (see the attached file)
2. Having read the case study, please address the following questions in your assignment submission:
- Within this rapidly evolving industry, is Ford’s new response adequate? What would you do now in Jim Hackett’s role?
- Does the current landscape favour established industry players or newer ones?
- Who is likely to win in which area?
(NB. These questions are also at the bottom of the case study itself.)
Guidelines for completing this assignment
Please address the following submission requirements:
- You should produce a 750-word MS-Word report which answers all three questions.
- Please also ensure you use a minimum of 11 font size throughout, and any images, diagrams, or tables inserted should also have the same/readable font size.