For this task, focus on a specific product or service within one of the healthcare organizations you selected from the worksheet (Mayo Clinic, Johns Hopkins, or the Cleveland Clinic). You will complete a SWOT analysis to determine their strengths, weaknesses, opportunities, and threats to that specific product or service. Do not alter the worksheet or submit the assignment in the form of an essay. For this and all worksheets, you are not required to include a cover page. You are expected to provide in-text citations for your sources and a reference list at the end of the worksheet.
Based on your SWOT analysis, you will then propose an additional service or product to for your organization to market, while also comparing it to a competing healthcare organization’s service or product. This task is designed to provide practice for the situational analysis, service proposal, and competition analysis that you will complete as part of Final Project Milestone Two in Module Five.