Intercultural and cross-cultural advertising: Linguistic and cultural approach of big american companies ́ advertisments
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Important instructions :
– if possible, norrow the scope of research to stick to specific companies.
– 10 data are required. in this case ”data” mean campaign ads of those companies.
– Are you using video anaylsis to collect data or corpora ? please specify in the paper.
– rationale behind the contrast across US, India and China: ”why do you want to work on these three countries. Why did you choose these three? May be what hypothesis do you have?”: please specify in the term paper.
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