Learning Goal: I’m working on a marketing case study and need the explanation and answer to help me learn.
- Case Studies should have 500-words MINIMUM. The best work exceeds the minimum word count above.
- Include cover page and reference pages — these do not count towards your total word count. No Abstract desired.
- Use TWO authored outside references with all submissions (an outside reference is something in addition to our class textbook). You must quote from this reference! One reference must be a Marketing Journal – minus four points if only two authored sources are used and no peer-reviewed journal is included.
- Utilize APA formatting at the end of your submission FOR all assignments…if you do not, you will lose points.
- Case studies must be submitted in a Microsoft Word document.