Market opportunity analysis

Learning Goal: I’m working on a international trade writing question and need the explanation and answer to help me learn.

Please provide an answer that is 100% original and do not copy the answer to this question from any other website since I am already well aware of this.

This activity will walk you through conducting a Market Opportunity Analysis in order to evaluate the marketing factors that will impact Naturalia’sâ„¢success in this new foreign market and then develop a Marketing Plan to support your expansion.

INSTRUCTIONS

1. Review all WK4 Reading and Resources and the full International Business Plan Overview.
2. Write a 5 to 6 page paper (approximately 1500 to 1800 words) that analyzes the market opportunities in the foreign market and helps Naturaliaâ„¢ develop an overall marketing plan. Remember that this is a fictitious company and you will be fabricating much of this information based on researching other “Natural and Organic” pet food companies. Please make sure your paper addresses the following:
   

   Market Opportunity Analysis
   

   • Market Prospects – It’s important to conduct thorough research into the buying habits of your future market. For this section of your paper conduct your research and write a narrative explaining your findings.
     • Current product usage habits.
     • Competitive products on the market in that country.
     • Retail distribution channels.
     • Major advertising media used in the country.
     • Total size of the market and market potential for your product.
     • Target market and demographics for your product.
   • Competitive landscape – It’s important to understand and learn from your competition in this new market.
     • Evaluate which companies are already in this new market.
     • What strategies have made them successful?
     • Research on their track records.
     • Identify any risk factors you can identify from their failures.

   Marketing Plan
   

   • Marketing Plan: This section should provide a description of the ways in which the company will market its goods or service. The description should incorporate the following elements:
     • Overall Marketing Strategy.
     • Marketing Mix (Product, Pricing, Place, Promotion, Advertising, Distribution Channels, Media Usage, Public Relations, Web/Social Media Presence, etc.)
     • Sales Management, including Sales Planning, Sales Approach, and SalesForce.
     • Marketing Plan Budget.
3. Include at least (2) in-text citations from (2) separate sources for the research that supports your proposal. Use concepts, theories, and evidence from the provided reading and course content to help justify your decisions.
4. APA formatting is required.

GRADING

• For grading criteria, refer to the Written Assignment Rubric in the Getting Started section.

Requirements: 5-6 Full Pages Time New Roman Size 12 Font Double-Spaced APA Format Excluding the Title and Reference Pages | .doc file

Please be sure to include an introduction paragraph with a clear thesis statement in the last sentence of the introduction paragraph and a conclusion paragraph

Please provide an answer that is 100% original and do not copy the answer to this question from any other website since I am already well aware of this

Please be sure to carefully follow the instructions

No plagiarism & No Course Hero & No Chegg. The assignment will be checked for originality via the Turnitin plagiarism tool

Please be sure to include at least one in-text citation in each body paragraph

Please be sure to use credible or scholarly sources