Apply problem solving techniques to marketing problems for real company examples

July 1, 2023July 1, 2023 Discipline: Other

Here is the instruction:

Identify a real company facing a current, actual marketing challenge and then:
1. Provide a detailed background to that company and its industry
2. Present and discuss the main marketing issues at hand
3. Drawing on data (primary and/or secondary) and relevant marketing concepts and tools covered in the entire programme, outline and defend:
a detailed analysis and critique of the company’s decisions/actions AND/OR
alternative courses of actions for the company to follow

# problem solving techniques: R programme, digital marketing strategy, data anlaysis, market research, services and customer relationship, conusmer behaviour, AI technologies, Machin learning, Strategic innovation.. etc

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