the presentation will require the student to undertake the role of an event planner for an MICE industry event
within the hospitality sector.
Event theme: Summer
The assessed 10-minute presentation should cover the same event and key components outlined in the
report.
You should critically justify the feasibility and strategic pre-planning research for the chosen real or potential
event.
report.
You should critically justify the feasibility and strategic pre-planning research for the chosen real or potential
event.
The feasibility should include –
• Situational analysis and researcho Market factors (target market, demand, supply, competition)
o Operational factors (venue availability, skills required, resources)
o Financial factors (costs and predicted revenues, funding sources)
• SWOT
• PESTLE
• Situational analysis and researcho Market factors (target market, demand, supply, competition)
o Operational factors (venue availability, skills required, resources)
o Financial factors (costs and predicted revenues, funding sources)
• SWOT
• PESTLE