For this essay you will be applying the Aristotelian appeals (ethical, logical, and emotional) to the rhetoric of two TED Talks. While there are similarities in their rhetorical approaches, there are also some differences.

Watch the first TED TALK: “Back to Basics: An Argument for Organic Food Food.” Daniela Garabito Silva. 

https://www.youtube.com/watch?v=JgsQr0uXHrQ&t=9sLinks to an external site.

 

Watch  the second TED TALK: Why is organic food so *#@! expensive?? Ali Partov.

https://www.youtube.com/watch?v=LS6TWtYWaPA&t=220s


My Summary for two TED TALK

Summary of the first TED TALK: In “Back to Basics: An Argument for Organic Food,” Daniela Garabito Silva argues that the food we consume has a significant impact on our health and the environment. She presents evidence that non-organic farming practices use harmful chemicals that can cause various health problems, such as cancer and developmental delays. Additionally, she claims that organic farming practices are more sustainable and environmentally friendly. Silva concludes that people should choose organic food over conventionally grown food to improve their health and protect the planet.

Summary of the second TED TALK: In “Why is organic food so *#@! expensive??” Ali Partovi argues that the high cost of organic food is due to the inefficiencies of the organic farming industry. He claims that organic farming is less efficient than conventional farming, resulting in lower yields and higher costs. Additionally, he points out that organic certification is a lengthy and expensive process, which also contributes to the high cost of organic food. Partovi concludes that the organic farming industry needs to become more efficient and streamlined to make organic food more accessible and affordable to everyone.
 

WRITE ESSAY BASE ON MY FORMAL OUTLINE:

A. Introduction
1. The topic of both TED TALKS is the cost and benefits of organic food and why it matters to health and the environment.
2. In the first TED TALK, Daniela Garabito Silva argues for organic food as a healthier and environmentally friendly option.
3. In the second TED TALK, Ali Partovi argues that the high cost of organic food is due to inefficiencies in the organic farming industry.
4. The purpose of this project is to evaluate the effectiveness of each speaker’s argument in appealing to the intended audience using Aristotelian appeals (ethos, logos, pathos). The preliminary thesis statement is that the first TED TALK is more effective in appealing to the audience’s emotions and values (pathos and ethos), while the second TED TALK is more effective in appealing to logic and reason (logos).
 

B. Topic sentences for body paragraphs
1. The first TED TALK is more effective in appealing to the audience’s ethical values (ethos) because Daniela Garabito Silva establishes her credibility through personal experience and scientific evidence, as well as by connecting with the audience’s values and beliefs.
2. The second TED TALK is more effective in appealing to the audience’s logical reasoning (logos) because Ali Partovi presents convincing data and logical arguments that support his claim about the inefficiencies of organic farming.
3. The first TED TALK is more effective in appealing to the audience’s emotions (pathos) because Daniela Garabito Silva uses storytelling and emotional language to connect with the audience and create a sense of urgency around the need for organic food.


Strategies to analyze the effectiveness of Aristotelian appeals:
• Ethos: analyze the speaker’s credibility, biases, values, mood, approach, use of credible sources, accurate citations, experience, authority, common values and beliefs, appropriate language, and tone.
• Logos: analyze the speaker’s purpose, claims, types of evidence, the persuasiveness of the evidence, audience’s values and beliefs, use of philosophy and logic, facts and statistics, the definition of terms, explanation of ideas, cause and effect reasoning, objective reporting, logical reasons and explanation, and acknowledgment of counter-arguments.
• Pathos: analyze the speaker’s use of storytelling, personal anecdotes, personal connections, imagery and figurative language, visual images or words, empathy, compassion, powerful words, phrases, or images.

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