In this assignment, you are to apply your communications skills to develop a PR folio comprising:
- A media release (400-450 words)
- A media pitch (100-150 words)
- Speaking notes for a media event (200-250 words)
- Two social media posts* (Images are needed)
*Please adhere to platform content guidelines (eg: 280-character maximum for Twitter)
You may base your folio on one of the following scenarios:
- The University of Melbourne is releasing the results of a major research project
- A not-for-profit organisation is launching its annual awareness/fundraising campaign
If you are to choose the first one, you need to come up with one specific research project instead of generally saying a project. If you are to choose the second one, you need to choose one real organisation yourself.
The scenarios you choose should be hypothetical, instead of those real-world cases that have already happened.
For each of the scenarios above, you must ensure the PR content you develop is newsworthy. Note, these scenarios are not all inherently newsworthy – it is your job to come up with a compelling news angle to generate earned media interest. You may apply a degree of (logical) creative license to these scenarios to complete this task.
You will be assessed on:
- Your written communication skills, including grammar and clarity of expression
- Your adherence to PR and new writing conventions
- The news value of your folio
- The structure, content and overall suitability of your folio.
Word range: 800 – 1200 words