Literature review surrounding the debates around the impact of a good marketing strategy on an organisation’s performance

PROGRAMME: MODULE: Postgraduate Diploma in Management Business Research Total Marks: 25 QUESTION ONE [25] Compose a literature review surrounding the debates surrounding, “The impact of a good Marketing Strategy on an Organisation’s Performance”. This submission will serve as part of your motivation or presentation to your manager, pending on how well you gather and present the information pertaining to the above theme. Page Count guideline: 5 pages Guidelines 1. This assignment has one question. 2. Make sure that you have carefully read and fully understood the questions before answering them. Answer the questions fully but concisely and as directly as possible. 3. Answer the question in your own words. Do not copy any text from the notes, readings, or other sources. The assignment must be your own work only. 4. Follow the count guideline at the end of the question. Mark allocation/Rubric • Formatting: 5 pages; 1.5 line spacing; Arial; 12 font size; introduction; body (clear subheadings); conclusion (2) • Referencing: Reference all ideas used, that are not your own needs to be referenced as per the Harvard Style of Reference (3) • Content: relevance; accuracy; currency; authority; comprehensiveness; specificity (10) • Presentation of Critical Debate: level of debate, validity and reliability of the debate, comprehensiveness, practicality of the evidence provided (10)