Find an academic paper where the researchers did a content analysis as a research method on an advertisement(s). It can be any topic you choose or find.
Find an academic paper where the researchers did a content analysis as a research method on an advertisement(s). It can be any topic you choose or find.
Summarize:
The purpose of the study, what the researchers set out to demonstrate/observe
The methodology including the population sampled
The findings
Discuss the findings – what you find interesting, or why you chose this particular article, etc.
You must cite the article you read and summarized. Please don’t simply copy the abstract. Read the article, understand what the researcher(s) did, and use your own words to discuss.
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