This assignment will focus on the content that covers “The Economics of Radio”, pages 150-153 in the 13th edition–it may be on another page if you have another edition. Take special note of the table on page 152. Consider the power of the top 4 radio ownership groups, including the Educational Media Foundation, a non-profit broadcast organization that focuses on Christian outreach. I hope that I have made a solid case for radio as a highly influential media platform.
Since broadcast radio is a significant part of our media landscape, shaping our cultural experiences and providing us with news and entertainment. Research and present the concerns about the ownership of broadcast radio stations and its impact on diversity, representation, and cultural advancement. In this assignment, please explore the issue of broadcast radio ownership and its potential risks in promoting
bias, underrepresenting ethnic segments, and limiting cultural advances through over-the-air content.
Key Questions:
- Who owns broadcast radio stations, and what are the potential risks of having a limited number of owners controlling the content we hear over the airwaves?
- How does broadcast radio ownership impact the diversity and representation of voices on the air? Are certain ethnic groups, political viewpoints, or social classes underrepresented or excluded altogether?
- How do ownership decisions affect the types of music, news, and cultural content that are aired over the radio? Are certain genres or cultural expressions marginalized or overlooked?
- What are the potential risks of limiting access to the airwaves and creating barriers to entry for new voices and content creators? How does this impact our society and our cultural advancement?
- How can we address the issue of broadcast radio ownership to promote more diversity, inclusion, and cultural advancement through over-the-air content? What policies or actions can be taken to promote a more open and diverse media landscape?
I’m looking for 2-3 pages of supported thinking that demonstrates an understanding of the problem as it relates to how limiting access
through ownership may be impacting the culture in America. This assignment aims to foster a thoughtful and informed investigation and
summary of the challenges and opportunities of creating a more equitable and diverse media landscape.
The text we will use is Media and Culture, mass Communication in a Digital Age. 13th edition
The authors are Cambell, Martin, Fabos, and Becker. The publisher is Macmillan learning.