{"id":9305,"date":"2023-03-14T09:05:05","date_gmt":"2023-03-14T09:05:05","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/create-an-innovative-digital-marketing-campaign-to-raise-awareness-of-the-business-in-order-to-create-sales-for-an-small-to-medium-size-asset-management-company\/"},"modified":"2023-03-14T09:05:05","modified_gmt":"2023-03-14T09:05:05","slug":"create-an-innovative-digital-marketing-campaign-to-raise-awareness-of-the-business-in-order-to-create-sales-for-an-small-to-medium-size-asset-management-company","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/create-an-innovative-digital-marketing-campaign-to-raise-awareness-of-the-business-in-order-to-create-sales-for-an-small-to-medium-size-asset-management-company\/","title":{"rendered":"create an \u2018innovative digital marketing campaign\u201d to Raise awareness of the business in order to create sales for an small to medium size asset management company"},"content":{"rendered":"<p><span style=\"color: var(--color-1); font-family: var(--ion-font-family, inherit); text-align: initial;\">Introduction (100 words)&nbsp;<\/span><\/p>\n<div>stating what is the purpose of the report and what academic models or theories will be utilised to make up the basis of the report. &nbsp;Eg. SOSTAC, RACE etc.&nbsp;<\/div>\n<div><\/div>\n<div>Situation analysis  (500 words)&nbsp;<\/div>\n<div>Using following research models&nbsp;<\/div>\n<div>. SWOT<\/div>\n<div>\u2022 Competitor Analysis<\/div>\n<div>\u2022 PESTLE<\/div>\n<div>\u2022 Market Trends<\/div>\n<div>. digital inventory&nbsp;<\/div>\n<div><\/div>\n<div>Objectives (250 words)&nbsp;<\/div>\n<div>&nbsp;using both the SMART and the 5 S model to create  3-4 objectives&nbsp;<\/div>\n<div><\/div>\n<div>Strategies  (150 words)&nbsp;<\/div>\n<div>Create positioning statement and key segments. What marketing strategies will you develop in order to fulfil your objectives? (Long-term plan: position in market, bee segments etc)&nbsp;<\/div>\n<div><\/div>\n<div>Target audience (150 words)&nbsp;<\/div>\n<div><span style=\"color: var(--color-1); font-family: var(--ion-font-family, inherit); text-align: initial;\">Create a Customer persona ( with grphic )&nbsp;<\/span><\/div>\n<div><\/div>\n<div>Key message and creative (500 words)&nbsp;<\/div>\n<div>Create a series of key messages (at least 5) and creative concepts (at least 5) are created for the campaign<\/div>\n<div><\/div>\n<div>Key Media Channels and Content (700 words)<\/div>\n<div>What key marketing channels will you use and what content will you use&nbsp;<\/div>\n<div><\/div>\n<div>Action (125 words)&nbsp;<\/div>\n<div>Time line April -July 2023 highlights what and when will the activities happen&nbsp;<\/div>\n<div><\/div>\n<div>Evaluation (125 word)<\/div>\n<div>&nbsp;What tools to use to determine the success of the campaign&nbsp;<\/div>\n<div><\/div>\n<div>&nbsp;<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Introduction (100 words)&nbsp; stating what is the purpose of the report and what academic models or theories will be utilised to make up the basis of the report. &nbsp;Eg. SOSTAC, RACE etc.&nbsp; Situation analysis (500 words)&nbsp; Using following research models&nbsp; . SWOT \u2022 Competitor Analysis \u2022 PESTLE \u2022 Market Trends . digital inventory&nbsp; Objectives (250 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/9305"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=9305"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/9305\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=9305"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=9305"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=9305"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=9305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}