{"id":9265,"date":"2023-03-13T16:55:55","date_gmt":"2023-03-13T16:55:55","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/skin-deep-callout-strategies-influencers-and-racism-in-the-online-beauty-community\/"},"modified":"2023-03-13T16:55:55","modified_gmt":"2023-03-13T16:55:55","slug":"skin-deep-callout-strategies-influencers-and-racism-in-the-online-beauty-community","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/skin-deep-callout-strategies-influencers-and-racism-in-the-online-beauty-community\/","title":{"rendered":"Skin deep: Callout strategies, influencers, and racism in the online beauty community"},"content":{"rendered":"<div>after reading the discussion post, answer the two following questions written below the prompt.&nbsp;<\/div>\n<div><\/div>\n<div>Skin deep: Callout strategies, influencers, and racism in the online beauty community&nbsp;<\/div>\n<div>In her article, Lawson (2021) examines how influencers, brands, and audiences employ social media affordances to manage their roles and relationships as they manage their behaviours toward scandals. Lawson suggests two types of responses:<\/div>\n<div>The audience\u00e2\u20ac\u2122s response to brands and influencers\u00e2\u20ac\u2122 scandals involves collecting receipts \u00e2\u20ac\u0153screenshots\u00e2\u20ac\ufffd and using them later to initiate a scandal. According to Lawson, audiences also react to influencers\u00e2\u20ac\u2122 scandals by expressing dislike and unsubscribing to the influencer\u00e2\u20ac\u2122s channel (in this case YouTube channel is the example the text looks at).<\/div>\n<div>Influencers and brands also use social media affordances to manage their responses to their own scandals. As Lawson suggests, they explain, apologize, and reframe. Another way influencers and brands can respond is by managing their visibility and minimizing labor through silence; however, Lawson shows that audiences are usually critical towards such responses and are not quickly sold into it.<\/div>\n<div>&nbsp;<\/div>\n<div>Q1: Can you think of a current example of an influencer facing a scandal? Are they performing \u00e2\u20ac\u0153explaining, apologizing, and reframing\u00e2\u20ac\ufffd or \u00e2\u20ac\u0153managing their visibility through silence\u00e2\u20ac\ufffd?<\/div>\n<div>Q2: Why do you think it\u00e2\u20ac\u2122s usually hard for the audience to believe the genuineness of the influencer\u00e2\u20ac\u2122s apology?<\/div>\n<div>Q3: Do you think there could be more effective ways for influencers to regain the trust of their audiences after being involved in a scandal?<\/div>\n<div>&nbsp;<\/div>\n<div>References:<\/div>\n<div>Lawson, C. E. (2021). Skin deep: Callout strategies, influencers, and racism in the online beauty community. New Media &amp; Society,        23(3),596\u00e2\u20ac\u201c612. https:\/\/doi.org\/10.1177\/1461444820904697<\/div>\n","protected":false},"excerpt":{"rendered":"<p>after reading the discussion post, answer the two following questions written below the prompt.&nbsp; Skin deep: Callout strategies, influencers, and racism in the online beauty community&nbsp; In her article, Lawson (2021) examines how influencers, brands, and audiences employ social media affordances to manage their roles and relationships as they manage their behaviours toward scandals. Lawson [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[1121],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/9265"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=9265"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/9265\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=9265"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=9265"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=9265"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=9265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}