{"id":8328,"date":"2023-03-06T01:05:10","date_gmt":"2023-03-06T01:05:10","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/creative-brief\/"},"modified":"2023-03-06T01:05:10","modified_gmt":"2023-03-06T01:05:10","slug":"creative-brief","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/creative-brief\/","title":{"rendered":"Creative brief"},"content":{"rendered":"<div class=\"col-sm-12 messageContent\">\n <b>Learning Goal: <\/b>I&#8217;m working on a communications writing question and need a sample draft to help me learn.<\/p>\n<p>The purpose of this assignment is to develop a creative brief that reflects your marketing goals. The creative brief is an outline of creative communication plan for your marketing communications.<\/p>\n<p>Your creative brief should have NINE components: target audience profile, communication objectives, product\/service features and benefits, the positioning of the product, key consumer benefit, creative strategy, tone, support statement, and slogan or tagline.<\/p>\n<p>I strongly recommend that you rigorously follow the ideas and practices mentioned in our textbook (ch-4, p. 53-68). You are required to submit a paper which is no longer than 4-5 pages, 12 point, Times New Roman, double-spaced, one-inch margins.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learning Goal: I&#8217;m working on a communications writing question and need a sample draft to help me learn. The purpose of this assignment is to develop a creative brief that reflects your marketing goals. The creative brief is an outline of creative communication plan for your marketing communications. Your creative brief should have NINE components: [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[651],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/8328"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=8328"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/8328\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=8328"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=8328"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=8328"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=8328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}