use the following to help: <\/p>\n
https:\/\/ftnnews.com\/sports\/41778-rugby-s-global-expansion-increases-in-africa<\/p>\n
https:\/\/www.world.rugby\/news\/542897<\/p>\n
https:\/\/www.world.rugby\/organisation\/strategic-plan<\/p>\n
Imagine that you are the new media manager for an emerging market that World Rugby is approaching.<\/p>\n
Create a presentation to propose what you would do to
\nuse new media to market World Rugby to the local market.
\nIn your presentation, be sure to include the following critical elements:
\n\u25cf Evaluate the current status of new media approach in this emerging market. What types of rugby programs and events do they carry to the local
\nmarket? What are the strengths of current media approach? What is missing or lacking?
\n\u25cf Analyze the local new media infrastructure and usage preference. (Note: You need to consider the broadband capacity if you want to provide
\nlive-stream video. Also, you need to consider the local regulations. For example, does Chinese government allow Facebook usage? If not, do they have
\ntheir own local social media sites?)
\n\u25cf Describe your new media ideas to enhance World Rugby\u2019s exposure to the local market. Remember to identify clear goals (e.g., increase video
\nstream membership, generate awareness of World Rugby stars, etc.) of each approach<\/p>\n
<\/p>\n
1) After reviewing the Guidelines and grading rubric, an emerging COUNTRY<\/strong> is more feasible to analyze. The region (e.g., Southeast Asia) has several countries. Each country has its own culture. For example, rugby is popular among the Commonwealth countries. Therefore, the Commonwealth member states in Southeast Asia have a rugby culture (e.g., Malaysia, Singapore, Sri Lanka, Hong Kong-former Commonwealth state). However, Indonesia and Thailand are NOT part of the Commonwealth. Therefore, they have a very limited rugby culture. <\/p>\n 2) As for the regulations for new media, each country has its own preferences, policies, social media network, TV network, etc. For example, WhatsApp<\/em> (chat software) is very popular in Singapore and Malaysia. But LINE (chatting software) is popular in Japan and Taiwan. LINE, Twitter, Youtube, Instagram, and several popular American social media are blocked in China.<\/p>\n 3) In addition, the TV network in each country is different. The new media needs to engage with the traditional media (e.g., TV) to create more marketing initiatives and views. Of course, live streaming<\/em> is getting popular because the broadcasting infrastructure is better now.<\/p>\n 4) Again, please analyze it as an emerging COUNTRY<\/strong>, not a region, not a whole world. <\/p>\n –An emerging COUNTRY<\/p>\n","protected":false},"excerpt":{"rendered":" use the following to help: https:\/\/ftnnews.com\/sports\/41778-rugby-s-global-expansion-increases-in-africa https:\/\/www.world.rugby\/news\/542897 https:\/\/www.world.rugby\/organisation\/strategic-plan Imagine that you are the new media manager for an emerging market that World Rugby is approaching. Create a presentation to propose what you would do to use new media to market World Rugby to the local market. In your presentation, be sure to include the following […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[224],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/7912"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=7912"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/7912\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=7912"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=7912"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=7912"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=7912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}