{"id":7565,"date":"2023-03-03T21:44:57","date_gmt":"2023-03-03T21:44:57","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/case-study-1-young-professional-magazine\/"},"modified":"2023-03-03T21:44:57","modified_gmt":"2023-03-03T21:44:57","slug":"case-study-1-young-professional-magazine","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/case-study-1-young-professional-magazine\/","title":{"rendered":"Case Study #1 \u2013 Young Professional Magazine"},"content":{"rendered":"
\n Learning Goal: <\/b>I’m working on a data analytics case study and need support to help me learn.<\/p>\n

Young Professional magazine was developed for a target audience of recent college graduates who are <\/span>
in their first 10 years in a business\/professional career. In its two years of publication, the magazine has <\/span>
been fairly successful. Now the publisher is interested in expanding the magazine\u00e2\u20ac\u2122s advertising base. <\/span>
Potential advertisers continually ask about the demographics and interests of subscribers to Young <\/span>
Professional. To collect this information, the magazine commissioned a survey to develop a profile of its <\/span>
subscribers. The survey results will be used to help the magazine choose articles of interest and provide <\/span>
advertisers with a profile of subscribers. As a new employee of the magazine, you have been asked to <\/span>
help analyze the survey results, found in an Excel File called \u00e2\u20ac\u0153Case Problem – Young Professional <\/span>
Magazine.xlsx\u00e2\u20ac\ufffd.<\/span><\/p>\n

Some of the survey questions are as follows:<\/span>
What is your age?<\/span>
Are you: Male ______ Female _______<\/span>
Do you plan to make any real estate purchases in the next two years? Yes _____ No______<\/span>
What is the approximate total value of financial investments, exclusive of your home, owned by you or <\/span>
members of your household?<\/span>
How many stock\/bond\/mutual fund transactions have you made in the past year?<\/span>
Do you have broadband access to the Internet at home? Yes _____ No______<\/span>
Please indicate your total household income last year.<\/span>
Do you have children? Yes______ No_______<\/span>
The file \u00e2\u20ac\u0153Case Problem – Young Professional Magazine.xlsx\u00e2\u20ac\ufffd contains the responses to these questions. <\/span>
Your responsibility is to create a Managerial Report<\/span><\/p>\n

Prepare a managerial report summarizing the results of the survey. In addition to statistical summaries, <\/span>
discuss how the magazine might use these results to attract advertisers. You might also comment on <\/span>
how the survey results could be used by the magazine\u00e2\u20ac\u2122s editors to identify topics that would be of <\/span>
interest to readers. Your report should address the following issues, but do not limit your analysis to just <\/span>
these areas.<\/span>
–<\/span> Develop appropriate descriptive statistics to summarize the data.<\/span>
–<\/span> Develop 95% confidence intervals for the mean age and household income of subscribers.<\/span>
–<\/span> Develop 95% confidence intervals for the proportion of subscribers who have broadband access at home and the proportion of subscribers who have children.<\/span>
–<\/span> Would Young Professional be a good advertising outlet for online brokers? Justify your conclusion with statistical data.<\/span>
–<\/span> Would this magazine be a good place to advertise for companies selling educational software and computer games for young children?<\/span>
–<\/span> Comment on the types of articles you believe would be of interest to readers of Young Professional.<\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Learning Goal: I’m working on a data analytics case study and need support to help me learn. Young Professional magazine was developed for a target audience of recent college graduates who are in their first 10 years in a business\/professional career. In its two years of publication, the magazine has been fairly successful. Now the […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[735],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/7565"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=7565"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/7565\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=7565"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=7565"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=7565"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=7565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}