{"id":7456,"date":"2023-03-03T16:41:16","date_gmt":"2023-03-03T16:41:16","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/advertisement-analysis\/"},"modified":"2023-03-03T16:41:16","modified_gmt":"2023-03-03T16:41:16","slug":"advertisement-analysis","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/advertisement-analysis\/","title":{"rendered":"Advertisement Analysis"},"content":{"rendered":"

Find an ad that involves social and prestige suggestions<\/em>\u2014techniques based on the premise that you should buy or do something because many others do so (social suggestion) or some well-known person (celebrity) makes a recommendation (prestige suggestion).<\/p>\n

<\/p>\n

Answer the following questions:<\/p>\n

1.<\/strong> Discuss what product this ad attempts to market and describe where the ad came from.<\/strong> Describe or attach<\/p>\n

2. <\/strong> Discuss which component(s) of attitudes (e.g., affective, behavioral, cognitive) to which the ad appeals.<\/strong> How can you tell?  Was this a good strategy for this product\/audience? <\/p>\n

3. <\/strong> Discuss the route of persuasion do the advertisers seem to use<\/strong> (e.g., central\/systematic route vs. peripheral\/heuristic)? Was that a good choice? Specifically, what central or peripheral cues are used? <\/p>\n

4.<\/strong> Does the ad attempt to describe the source of its product information<\/strong> (e.g., “dentists agree that _____” or “experts suggest ____?”  Do these sources come off as credible and\/or attractive? If there was no expert, do you think one would have helped? Why or why not?<\/p>\n

5. <\/strong> Discuss the communication itself.<\/strong> In your opinion, is the advertisement persuasive? I want you to answer this question by commenting on four elements: Whether the advertisement is a) weak\/strong, b) one-sided\/two-sided, c) overt\/implied, and d) discrepant with the audience\/in-line with the audience. Then, tell me why. That is, answer along the lines of: \u201cThe advertisement was weak because \u2026\u201d and \u201cThe ad was one-sided because \u2026\u201d etc. After discussing those ideas, let me know whether the way the advertiser presented the ad was persuasive.<\/p>\n

6. <\/strong> Discuss the target of the communication.<\/strong> Who are the advertisers targeting, how can you tell, and was that a good decision?  How might this ad be different if directed towards an audience from a more interdependent culture? <\/p>\n

7.  Describe how AT LEAST ONE social psychology concept that we have discussed that applies to this ad<\/strong> (e.g. dissonance, emotions, attitudes, self-monitoring, etc. \u2013 your choice). First, define that concept and then discuss how it is relevant to the ad\u2019s persuasiveness.  <\/p>\n

<\/p>\n

(Seven Points Possible for Each Question #1 through #6; Eight Points for Question #7.<\/em><\/p>\n

A good rule of thumb is 1 sentence for each point, or 7 sentences for a 7 point question)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Find an ad that involves social and prestige suggestions\u2014techniques based on the premise that you should buy or do something because many others do so (social suggestion) or some well-known person (celebrity) makes a recommendation (prestige suggestion). Answer the following questions: 1. Discuss what product this ad attempts to market and describe where the ad […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[196],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/7456"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=7456"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/7456\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=7456"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=7456"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=7456"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=7456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}