{"id":7261,"date":"2023-03-03T01:53:27","date_gmt":"2023-03-03T01:53:27","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/advertising-and-communications-littie-dibbie-honey-bun-improve\/"},"modified":"2023-03-03T01:53:27","modified_gmt":"2023-03-03T01:53:27","slug":"advertising-and-communications-littie-dibbie-honey-bun-improve","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/advertising-and-communications-littie-dibbie-honey-bun-improve\/","title":{"rendered":"Advertising and Communications- Littie Dibbie honey bun improve"},"content":{"rendered":"<div class=\"col-sm-12 messageContent\">\n <b>Learning Goal: <\/b>I&#8217;m working on a marketing writing question and need a sample draft to help me learn.<\/p>\n<p>The base product you focus on is Little Debbie&#8217;s honey bun, for this assignment you need to make Little Debbie&#8217;s honey bun in a new flavor and make it famous in Canada. (Focus on the Canadian market)<\/p>\n<p>The paragraph you need to include (more specific is in the sheet which you need to answer):<\/p>\n<p>-Target parents and their children<\/p>\n<p>-use nostalgic marketing<\/p>\n<p>-IMC campaign focused on Canada day and celebrating<\/p>\n<p>You need to use these three ideas when you answer the following questions! (Plz do not change the target, the marketing plan, and the IMC info I mention, but you can use the base idea and make deep thinking for the paragraph)<\/p>\n<table>\n<colgroup>\n<col>\n<col>\n  <\/colgroup>\n<tbody>\n<tr>\n<td>\n<p>Communication Objectives: Appropriate, Justified, Measurable<\/p>\n<p><em>What are the objectives of our campaign as they relate to brand awareness, knowledge and interest, favourable attitudes and image, and purchase intentions?<\/em><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Target Market Profile (the Target we focus on parents and their children)<\/p>\n<p>(using PRIZM\/secondary\/ primary research)<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Smart Positioning with Perceptual Map<\/p>\n<p><em>using competitor\u00e2\u20ac\u2122s advertising (and\/or using primary\/secondary research<\/em><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Behavioural Objectives for IMC<\/p>\n<p><em>Trial Purchase (Brand Trial, Brand Re-trial, Category trial, Brand switching), Repeat Purchase (purchase frequency, amount, timing), Shopping objectives, Repeat Consumption<\/em><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>SMART IMC Objectives (guided by the Communication Effects Pyramid)<\/p>\n<p><em>Category need, Brand awareness (recognition, recall), Brand Attitude (establish, maintain, increase, modify\/change), Purchase Intention<\/em><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The paragraph needs to include 5 parts which I GIVE IN THE SHEET. You cannot change the base idea I GIVE WHICH BEFORE THE SHEET, but you need to use the idea I give to make a DEEPER THINKING PARAGRAPH!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learning Goal: I&#8217;m working on a marketing writing question and need a sample draft to help me learn. The base product you focus on is Little Debbie&#8217;s honey bun, for this assignment you need to make Little Debbie&#8217;s honey bun in a new flavor and make it famous in Canada. (Focus on the Canadian market) [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/7261"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=7261"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/7261\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=7261"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=7261"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=7261"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=7261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}