{"id":4523,"date":"2023-02-23T17:41:43","date_gmt":"2023-02-23T17:41:43","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/marketing-outline\/"},"modified":"2023-02-23T17:41:43","modified_gmt":"2023-02-23T17:41:43","slug":"marketing-outline","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/marketing-outline\/","title":{"rendered":"Marketing Outline"},"content":{"rendered":"
\n Learning Goal: <\/b>I’m working on a marketing multi-part question and need the explanation and answer to help me learn.<\/p>\n

I.<\/span>Executive Summary – 5<\/span><\/p>\n

II.<\/span> Situation Analysis – 15<\/span>
a.<\/span> Internal Environment <\/span>\u00ef\u00bc\u02c6<\/span>Pick <\/span>two<\/span> of below to discuss\u00ef\u00bc\u2030<\/span>
i.<\/span> Review of Marketing Goals & Objectives<\/span>
ii.<\/span> Review of Current Marketing Strategy & Performance<\/span>
iii.<\/span> Review of current and anticipated organizational resources<\/span>
iv.<\/span> Review of current and anticipated cultural and structural issues.<\/span>
b.<\/span> The External Environment <\/span>\u00ef\u00bc\u02c6<\/span>Pick <\/span>three<\/span> of below to discuss\u00ef\u00bc\u2030<\/span>
i.<\/span> Competition<\/span>
ii.<\/span> Economic Growth & Stability<\/span>
iii.<\/span> Political Trends<\/span>
iv.<\/span> Legal & Regulatory Issues<\/span>
v.<\/span> Technological Advancements<\/span>
vi.<\/span> Sociocultural Trends<\/span>
III.<\/span> S.W.O.T. Analysis – 10<\/span>
a.<\/span> The S.W.O.T. Matrix<\/span>
b.<\/span> Developing Competitive Advantages<\/span>
IV.<\/span> Marketing Goals & Objectives – 10<\/span>
V.<\/span> Marketing Strategy – 15<\/span>
a.<\/span> Primary (and Secondary) Target Market<\/span>
b.<\/span> Product Strategy<\/span>
c.<\/span> Pricing Strategy<\/span>
d.<\/span> Distribution\/Supply Chain Strategy<\/span>
e.<\/span> Integrated Marketing Communication (Promotion) Strategy<\/span>
VI.<\/span> Marketing Implementation – 15<\/span>
a.<\/span> Structural Issues<\/span>
b.<\/span> Tactical Marketing Activities (be <\/span>very<\/span> specific\u00e2\u20ac\u201dthis lays out the details of the
marketing strategy and how it will be executed). Fill the <\/span>Matrix <\/span>with specific <\/span>
activities (4 P\u00e2\u20ac\u2122s), person\/department responsible, required budget, and completion <\/span>
date.<\/span>
Specific Tactical Activities<\/span> Person\/Department<\/span>
Responsible<\/span>
Required<\/span>
Budget<\/span>
Completion<\/span>
Date<\/span>
Product Activities<\/span>
1.<\/span>
2.<\/span>
3.<\/span><\/p>\n

\n <\/canvas><\/p>\n

MARKETING PLAN OUTLINE<\/span>
Pricing Activities<\/span>
1.<\/span>
2.<\/span>
3.<\/span>
Distribution\/Supply Chain Activities<\/span>
1.<\/span>
2.<\/span>
3.<\/span>
IMC (Promotion) Activities<\/span>
1.<\/span>
2.<\/span>
3.<\/span>
VII.<\/span> Evaluation and Control – 10<\/span>
a.<\/span> Formal Controls <\/span>\u00ef\u00bc\u02c6<\/span>Pick <\/span>two<\/span> of below to discuss\u00ef\u00bc\u2030<\/span>
i.<\/span> Input Controls (before implementation)<\/span>
ii.<\/span> Process Controls (during implementation)<\/span>
iii.<\/span> Output Controls (during and after implementation)<\/span>
1.<\/span> Overall Performance Standards<\/span>
2.<\/span> Product Performance Standards<\/span>
3.<\/span> Price Performance Standards<\/span>
4.<\/span> Distribution Performance Standards<\/span>
5.<\/span> IMC (promotion) Performance Standards<\/span>
b.<\/span> Informal Controls <\/span>\u00ef\u00bc\u02c6<\/span>Pick <\/span>two<\/span> of below to discuss\u00ef\u00bc\u2030<\/span>
i.<\/span> Employee self-control<\/span>
ii.<\/span> Employee social control<\/span>
iii.<\/span> Cultural control<\/span>
VIII.<\/span> Marketing Audits \u00e2\u20ac\u201c 10 <\/span>\u00ef\u00bc\u02c6<\/span>Pick <\/span>two<\/span> of below to discuss\u00ef\u00bc\u2030<\/span>
a.<\/span> How activities will be monitored<\/span>
b.<\/span> What audit will be performed and by whom<\/span>
c.<\/span> What corrective actions might be taken to improve performance<\/span>
d.<\/span> What elements should be reconsidered and revised if the marketing plan shows little <\/span>
likelihood of meeting the marketing objectives.<\/span>
IX.<\/span> Implementation Schedule and Timeline \u00e2\u20ac\u201c 10 <\/span>(Fill the timetable below)<\/span><\/p>\n

\n <\/canvas><\/p>\n

MARKETING PLAN OUTLINE<\/span>
a.<\/span> Product Activities<\/span>
b.<\/span> Pricing Activities<\/span>
c.<\/span> Distribution Activities<\/span>
d.<\/span> IMC Activities<\/span>
Month<\/span> ________<\/span> ________<\/span> ________<\/span>
Activities<\/span>Week<\/span> 1<\/span> 2<\/span> 3<\/span> 4<\/span> 1<\/span> 2<\/span> 3<\/span> 4<\/span> 1<\/span> 2<\/span> 3<\/span> 4<\/span>
Product Activities<\/span>
Pricing Activities<\/span>
Distribution Activities<\/span>
IMC Activities<\/span>
Reversed by Dr. Huang on Feb. 18<\/span>th<\/span>, 2023.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Learning Goal: I’m working on a marketing multi-part question and need the explanation and answer to help me learn. I.Executive Summary – 5 II. Situation Analysis – 15a. Internal Environment \u00ef\u00bc\u02c6Pick two of below to discuss\u00ef\u00bc\u2030i. Review of Marketing Goals & Objectivesii. Review of Current Marketing Strategy & Performanceiii. Review of current and anticipated organizational […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/4523"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=4523"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/4523\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=4523"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=4523"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=4523"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=4523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}