{"id":4362,"date":"2023-02-23T04:24:50","date_gmt":"2023-02-23T04:24:50","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/market-opportunity-analysis\/"},"modified":"2023-02-23T04:24:50","modified_gmt":"2023-02-23T04:24:50","slug":"market-opportunity-analysis","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/market-opportunity-analysis\/","title":{"rendered":"Market opportunity analysis"},"content":{"rendered":"
\n Learning Goal: <\/b>I’m working on a international trade writing question and need the explanation and answer to help me learn.<\/p>\n

Please provide an answer that is 100% original and do not copy the answer to this question from any other website since I am already well aware of this.<\/strong><\/p>\n

This activity will walk you through conducting a Market Opportunity Analysis in order to evaluate the marketing factors that will impact Naturalia’s\u00e2\u201e\u00a2success in this new foreign market and then develop a Marketing Plan to support your expansion.<\/p>\n

INSTRUCTIONS<\/h4>\n
    \n
  1. Review all WK4 Reading and Resources <\/a>and the full International Business Plan Overview<\/a>.<\/li>\n
  2. Write a 5 to 6 page paper (approximately 1500 to 1800 words) that analyzes the market opportunities in the foreign market and helps Naturalia\u00e2\u201e\u00a2 develop an overall marketing plan. R<\/i>emember that this is a fictitious company and you will be <\/i>fabricating much of this information based on researching other “Natural and Organic” pet food companies. <\/i>Please make sure your paper addresses the following:
    \n
    Market Opportunity Analysis
    <\/h5>\n
      \n
    • Market Prospects – It’s important to conduct thorough research into the buying habits of your future market. For this section of your paper conduct your research and write a narrative explaining your findings.\n
        \n
      • Current product usage habits.<\/li>\n
      • Competitive products on the market in that country.<\/li>\n
      • Retail distribution channels.<\/li>\n
      • Major advertising media used in the country.<\/li>\n
      • Total size of the market and market potential for your product.<\/li>\n
      • Target market and demographics for your product.<\/li>\n<\/ul>\n<\/li>\n
      • Competitive landscape – It’s important to understand and learn from your competition in this new market.\n
          \n
        • Evaluate which companies are already in this new market.<\/li>\n
        • What strategies have made them successful?<\/li>\n
        • Research on their track records.<\/li>\n
        • Identify any risk factors you can identify from their failures.<\/li>\n<\/ul>\n<\/li>\n
          Marketing Plan
          <\/h5>\n
        • Marketing Plan: This section should provide a description of the ways in which the company will market its goods or service. The description should incorporate the following elements:\n
            \n
          • Overall Marketing Strategy.<\/li>\n
          • Marketing Mix (Product, Pricing, Place, Promotion, Advertising, Distribution Channels, Media Usage, Public Relations, Web\/Social Media Presence, etc.)<\/li>\n
          • Sales Management, including Sales Planning, Sales Approach, and SalesForce.<\/li>\n
          • Marketing Plan Budget.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
          • Include at least (2) in-text citations from (2) separate sources for the research that supports your proposal. Use concepts, theories, and evidence from the provided reading and course content to help justify your decisions.<\/li>\n
          • APA formatting is required.<\/li>\n<\/ol>\n

            GRADING<\/h4>\n
              \n
            • For grading criteria, refer to the Written Assignment Rubric in the Getting Started section.<\/li>\n<\/ul>\n

              Requirements: 5-6 Full Pages Time New Roman Size 12 Font Double-Spaced APA Format Excluding the Title and Reference Pages | .doc file<\/strong><\/p>\n

              Please be sure to include an introduction paragraph with a clear thesis statement in the last sentence of the introduction paragraph and a conclusion paragraph
              <\/strong><\/p>\n

              Please provide an answer that is 100% original and do not copy the answer to this question from any other website since I am already well aware of this<\/strong><\/p>\n

              Please be sure to carefully follow the instructions
              <\/strong><\/p>\n

              No plagiarism & No Course Hero & No Chegg. The assignment will be checked for originality via the Turnitin plagiarism tool<\/strong><\/p>\n

              Please be sure to include at least one in-text citation in each body paragraph<\/strong><\/p>\n

              Please be sure to use credible or scholarly sources<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              Learning Goal: I’m working on a international trade writing question and need the explanation and answer to help me learn. Please provide an answer that is 100% original and do not copy the answer to this question from any other website since I am already well aware of this. This activity will walk you through […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[916],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/4362"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=4362"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/4362\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=4362"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=4362"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=4362"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=4362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}