{"id":35901,"date":"2024-11-22T10:43:03","date_gmt":"2024-11-22T10:43:03","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/write-a-report-for-the-marketing-director-of-an-organisation-of-your-own-choice-that-critically-evaluates-contemporary-consumer-behaviour-theory-for-a-specified-consumer-segment\/"},"modified":"2024-11-22T10:43:03","modified_gmt":"2024-11-22T10:43:03","slug":"write-a-report-for-the-marketing-director-of-an-organisation-of-your-own-choice-that-critically-evaluates-contemporary-consumer-behaviour-theory-for-a-specified-consumer-segment","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/write-a-report-for-the-marketing-director-of-an-organisation-of-your-own-choice-that-critically-evaluates-contemporary-consumer-behaviour-theory-for-a-specified-consumer-segment\/","title":{"rendered":"Write a report for the marketing director of an organisation of your own choice that critically evaluates contemporary consumer behaviour theory for a specified consumer segment"},"content":{"rendered":"

Instructions – Coursework Two<\/h1>\n

Individual Coursework 2 (CW2)<\/strong><\/p>\n

This individual coursework counts 50% toward your final course mark.<\/p>\n

Course Learning Outcomes:<\/strong> This coursework has been designed to  test your achievement of the following course learning outcomes (CLOs):<\/strong><\/p>\n

    \n
  1. Apply relevant marketing and consumer psychology concepts, theories and principles to inform creative solutions within diverse marketing settings.<\/li>\n
  2. Critically evaluate marketing and consumer psychology theory and practice to bring about positive change in the context of contemporary consumer society.<\/li>\n
  3. Synthesise marketing and consumer psychology theory and practice to develop a reflective, socially-responsible approach to engaging with diverse stakeholders needs.<\/li>\n
  4. Evaluate marketing ideas and approaches to construct professional and sustainable solutions to contemporary consumer issues and trends.<\/li>\n<\/ol>\n

    Coursework instructions:<\/strong> <\/p>\n

    This assignment (50%) requires you to write a report focusing on consumer segmentation and subcultures.<\/p>\n

      \n
    • How does an understanding of the behaviour of a particular consumer group help a company develop its marketing strategy? Write a report for the marketing director of an organisation of your own choice that critically evaluates contemporary consumer behaviour theory for a specified consumer segment and makes suitable recommendations for marketing management in their company. (1500 words)<\/strong><\/li>\n<\/ul>\n

      Along with examples, at least 15 academic journal articles<\/strong> should contribute to your discussion. You should follow the Harvard style of referencing. <\/p>\n

      <\/p>\n

      The sub<\/p>\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      Instructions – Coursework Two Individual Coursework 2 (CW2) This individual coursework counts 50% toward your final course mark. Course Learning Outcomes: This coursework has been designed to  test your achievement of the following course learning outcomes (CLOs): Apply relevant marketing and consumer psychology concepts, theories and principles to inform creative solutions within diverse marketing settings. Critically […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[194],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/35901"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=35901"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/35901\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=35901"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=35901"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=35901"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=35901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}