{"id":35872,"date":"2024-10-29T09:26:58","date_gmt":"2024-10-29T09:26:58","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/how-is-authenticity-used-as-part-of-political-public-relations-strategy-consider-the-stylistic-features-of-authenticity-platform-affordances-and-the-efficacy-of-this-approach-in-your-answer\/"},"modified":"2024-10-29T09:26:58","modified_gmt":"2024-10-29T09:26:58","slug":"how-is-authenticity-used-as-part-of-political-public-relations-strategy-consider-the-stylistic-features-of-authenticity-platform-affordances-and-the-efficacy-of-this-approach-in-your-answer","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/how-is-authenticity-used-as-part-of-political-public-relations-strategy-consider-the-stylistic-features-of-authenticity-platform-affordances-and-the-efficacy-of-this-approach-in-your-answer\/","title":{"rendered":"How is authenticity used as part of political public relations strategy? Consider the stylistic features of authenticity, platform affordances, and the efficacy of this approach in your answer."},"content":{"rendered":"<p>Political communication via social media often seeks to use \u201cauthenticity\u201d as a type of political currency to influence voters ( Enli, 2015; Enli &amp; Rosenberg, 2018; Highfield, 2017; Hobbs &amp; Allen, 2023; McTernan, 2024)<\/p>\n<p>Enli, G. (2015). \u201cTrust Me, I Am Authentic!\u201d Authenticity Illusions in Social Media Politics. In <em>The Routledge companion to social media and politics<\/em>: Routledge.<\/p>\n<p><\/p>\n<p>Enli, G., &amp; Rosenberg, L. T. (2018). Trust in the age of social media: Populist politicians seem more authentic. <em>Social Media + Society<\/em>, 4(1), 1\u20139. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1177\/2056305118764430\"><u>https:\/\/doi.org\/10.1177\/2056305118764430Links to an external site.<\/u><\/a><\/p>\n<p><\/p>\n<p>Highfield, T. (2017). <em>Social media and everyday politics<\/em>. John Wiley &amp; Sons.<\/p>\n<p><\/p>\n<p>Hobbs, M. J., &amp; Allen, P. (2023). Political public relations, leadership, and COVID-19: A comparative assessment of Prime Ministers Ardern and Morrison on Facebook and Twitter. <em>Public Relations Review, 49<\/em>(2), 102326. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1016\/j.pubrev.2023.102326\"><u>https:\/\/doi.org\/10.1016\/j.pubrev.2023.102326<\/u><\/a><\/p>\n<p><\/p>\n<p>McTernan, C. (2024). Politics of the gut: Comparative content analysis of Australian political Facebook posts using authenticity and populist frameworks. <em>Communication Research and Practice<\/em>, pp. 1\u201316. https:\/\/doi.org\/10.1080\/22041451.2024.2347689<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Political communication via social media often seeks to use \u201cauthenticity\u201d as a type of political currency to influence voters ( Enli, 2015; Enli &amp; Rosenberg, 2018; Highfield, 2017; Hobbs &amp; Allen, 2023; McTernan, 2024) Enli, G. (2015). \u201cTrust Me, I Am Authentic!\u201d Authenticity Illusions in Social Media Politics. In The Routledge companion to social media [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[189],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/35872"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=35872"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/35872\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=35872"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=35872"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=35872"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=35872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}