{"id":34569,"date":"2023-09-26T03:03:05","date_gmt":"2023-09-26T03:03:05","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/product-and-pricing-strategies-han-hy01-jose-luis-mercader-new-exercise-9-19-23-new-exercise-9-19-23\/"},"modified":"2023-09-26T03:03:05","modified_gmt":"2023-09-26T03:03:05","slug":"product-and-pricing-strategies-han-hy01-jose-luis-mercader-new-exercise-9-19-23-new-exercise-9-19-23","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/product-and-pricing-strategies-han-hy01-jose-luis-mercader-new-exercise-9-19-23-new-exercise-9-19-23\/","title":{"rendered":"Product and Pricing Strategies-HAN-HY01 Jose Luis Mercader New Exercise 9\/19\/23 New Exercise 9\/19\/23"},"content":{"rendered":"

Working individually or in a team of no more than two<\/u><\/span><\/p>\n


<\/p>\n

This is an Marketing Management Case.<\/span><\/p>\n

You are a Line Manager for the USA of a multiline multiproduct American corporation.<\/p>\n

Total sales of your line are starting to decline after been flat for two quarters.<\/p>\n

Your Boss, wanted to develop a product strategy to revert this trend and set you product line to be one of the sales leader again.<\/p>\n

You have to develop a product strategy to present to the CMO with the renewed portfolio strategy.<\/p>\n


<\/p>\n

What to develop:<\/span><\/p>\n

Select a real company<\/p>\n

Select the line of products you are the manager<\/p>\n

Assign at least 2 on each category of the BCG<\/p>\n

Develop a new product strategy according to the evaluation<\/p>\n

Ask for the required resources<\/p>\n

Compromise objectives <\/p>\n

State what products are on each development criteria <\/p>\n


<\/p>\n

What to present:<\/span><\/p>\n

> A PowerPoint to the CMO<\/span><\/p>\n

> An executive summary (no more than two pages supporting your recommendation on<\/span><\/p>\n

 the PowerPoint<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Working individually or in a team of no more than two This is an Marketing Management Case. You are a Line Manager for the USA of a multiline multiproduct American corporation. Total sales of your line are starting to decline after been flat for two quarters. Your Boss, wanted to develop a product strategy to […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[1112],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/34569"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=34569"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/34569\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=34569"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=34569"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=34569"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=34569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}