{"id":34301,"date":"2023-09-21T18:45:22","date_gmt":"2023-09-21T18:45:22","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/choose-any-topic-based-on-promotion-concepts-covered-chap-11-18-in-the-textbook\/"},"modified":"2023-09-21T18:45:22","modified_gmt":"2023-09-21T18:45:22","slug":"choose-any-topic-based-on-promotion-concepts-covered-chap-11-18-in-the-textbook","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/choose-any-topic-based-on-promotion-concepts-covered-chap-11-18-in-the-textbook\/","title":{"rendered":"Choose any topic based on “Promotion” concepts covered (chap 11-18) in the textbook"},"content":{"rendered":"

For this course, the following textbook is assigned:<\/span>
<\/b><\/i><\/u><\/p>\n

Boone, L., and David Kurtz.<\/span> <\/span>Contemporary Marketing<\/span>. 19<\/span>th<\/span> <\/span>ed., CENGAGE, 2022.<\/span><\/b><\/i><\/u><\/div>\n

<\/span><\/b><\/i><\/u><\/div>\n
Instructor’s message:<\/span><\/b><\/div>\n

<\/span><\/b><\/div>\n
\n

I have received several questions regarding the four assigned
\nPowerPoint presentations. Hence the following clarifications and
\nguidance:<\/p>\n

    \n
  • First, recall that the course is fundamentally
    \norganized around the \u201c4Ps\u201d (Chapters 11-18): 1) Price; 2) Promotion; 3)
    \nProduct and; 4) Placement.<\/li>\n
  • Secondarily, there are \u201cRelated Concepts\u201d covered in Chapters 1-10<\/li>\n
  • Again,
    \n you are required to complete four (4) presentations — graded
    \nseparately — of between 15-20 slides per presentation (Roughly 60
    \nslides in total).<\/li>\n
  • Considering the two points above, you therefore have the following two choices: 1) Create four (4) presentations including only<\/u><\/strong>
    \n the \u201c4Ps\u201d or 2) Create four (4) presentations including three (3) of
    \nthe \u201c4Ps\u201d and one (1) presentation from any topic in Chapters 1-10
    \n(\u201cRelated Concepts\u201d).<\/li>\n<\/ul>\n

    For example, you may consider the following topics within each chapter that we have covered thus far (i.e. “Related Concepts”):<\/p>\n

    Chapter 1<\/p>\n

      \n
    1. Six Categories of Marketing<\/li>\n
    2. Eight Universal Functions of Marketing<\/li>\n<\/ol>\n

      Chapter 2<\/p>\n

        \n
      1. Components of a Marketing Plan<\/li>\n
      2. Porter\u2019s Five Forces: Identify an Application<\/li>\n
      3. SWOT Analysis: Identify an Application<\/li>\n<\/ol>\n

        Chapter 3<\/p>\n

          \n
        1. Major Federal Laws<\/li>\n
        2. Major Regulatory Agencies<\/li>\n
        3. Ethical Issues in Marketing<\/li>\n<\/ol>\n

          Chapter 4<\/p>\n

            \n
          1. Online Marketing Capabilities<\/li>\n
          2. Assessing Effectiveness of an E-Commerce Site<\/li>\n<\/ol>\n<\/div>\n

            <\/span><\/b><\/i><\/u><\/div>\n

            <\/span><\/b><\/i><\/u><\/div>\n","protected":false},"excerpt":{"rendered":"

            For this course, the following textbook is assigned: Boone, L., and David Kurtz. Contemporary Marketing. 19th ed., CENGAGE, 2022. Instructor’s message: I have received several questions regarding the four assigned PowerPoint presentations. Hence the following clarifications and guidance: First, recall that the course is fundamentally organized around the \u201c4Ps\u201d (Chapters 11-18): 1) Price; 2) Promotion; […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/34301"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=34301"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/34301\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=34301"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=34301"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=34301"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=34301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}