{"id":33135,"date":"2023-09-06T13:47:54","date_gmt":"2023-09-06T13:47:54","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/methodology-cross-cultural-comparison-on-human-values-and-marketing-preferences\/"},"modified":"2023-09-06T13:47:54","modified_gmt":"2023-09-06T13:47:54","slug":"methodology-cross-cultural-comparison-on-human-values-and-marketing-preferences","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/methodology-cross-cultural-comparison-on-human-values-and-marketing-preferences\/","title":{"rendered":"Methodology: Cross cultural comparison on human values and marketing preferences"},"content":{"rendered":"<p>I have crafted for the research methodology section and was given feedback by my supervisor on how to improve the section. for my paper, i have created a set of questions to understand the marketing preferences using schwartz 10 values and 10 advertising\/marketing appeals. Please refer to the set of questionnaires to understand the question. On the bottom of each number is the values and apppeals used for the questionnaire.&nbsp;<\/p>\n<div><\/div>\n<div>One point to note, the reason of using the word &#8216;engaged&#8217; in the questionnaire is because in marketing, the first step for interest is consumers need to engage with the ads (for example; click on the ads \/ comment \/ repost etc). Hence, i developed the questionnaire to know what kind of messaging we can use to get consumers to engage and eventually drive for purchasing.<\/p>\n<div><\/div>\n<div>Appreciate the help to expand and answer the feedback as per highlighted in the comments section. Let me know if you have further questions.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I have crafted for the research methodology section and was given feedback by my supervisor on how to improve the section. for my paper, i have created a set of questions to understand the marketing preferences using schwartz 10 values and 10 advertising\/marketing appeals. Please refer to the set of questionnaires to understand the question. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/33135"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=33135"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/33135\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=33135"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=33135"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=33135"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=33135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}