In this project, you will demonstrate your mastery of the following competencies:<\/p>\n
You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response to a recent safety and injury incident at one of the parks that resulted in serious injuries to employees and customers. This theme park was closed immediately following the incident to ensure safety measures for customers and employees and to deploy the needed safety measures.<\/p>\n
Now, as the theme park is all set to reopen, the chief marketing officer (CMO) has called you to take a lead in planning the marketing strategy to support the reopening of the park. Your responsibility is to design a phased strategy for reopening all parks, with critical objectives such as maximum safety, crisis communication, customer satisfaction, and profit potential. You must coordinate marketing strategy with corporate strategy, as failed or successful planning will impact brand success and recognition.<\/p>\n
You have determined the scope of work and have outlined the high-level plan. As a first step, you decided to perform the brand analysis and identification of critical elements to successfully market the reopening of the park. Based on the outcomes, you developed a customizable marketing plan that can be used by other theme parks under the same umbrella.<\/p>\n
Next, you need to create a presentation (toolkit) to share your analysis and recommendations for the proposed marketing support of the park. But, as you are working to complete the final bit of the toolkit, your social media monitoring partner shares a report of the theme park\u2019s social media image and performance. The report shows a significant spike in negative public feedback. The report states there is a perception of an uncaring, careless brand forcing a reopening for profit. Your presentation should also include strategies for how you will address the emerging negative perception on social media about the theme park. You will present this presentation to your CMO and other regional marketing directors of the park.<\/p>\n
Part One: Strategic Brand Implication and Management Brand Analysis and Implications<\/span> <\/span>\u2014In this part of the project, you will present the brand implications of reopening the park. Your presentation should include the following critical factors:<\/p>\n Functional Departmental Roles and Responsibilities<\/span> <\/span>\u2014In this part of the project, you will identify the functional department and describe their roles and responsibilities in making the reopening of the park a success. Your presentation should include the following critical factors (Slides 9-12):<\/p>\n Part Two: Customizable Marketing Plan Your presentation should include the following critical sections:<\/p>\n Part Three: Measuring Your Strategic Marketing Plan\u2019s Success Monitoring Your Marketing Strategy\u2014<\/span> <\/span>In this part of the project, you will explain how you will monitor the performance of the digital and traditional marketing methods that you selected. Your presentation should include the following critical factors:<\/p>\n To complete this project, you must submit the following:<\/p>\n Note:<\/span> <\/span>In addition to the text on the slides, remember to include audio narration in your PowerPoint presentation to convey your information effectively. If, due to technical challenges, audio narration is not possible, precise and extensive speaker notes should be used addressing all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.<\/p>\n Also Use APA 7 Style Citations and References .. Please provide a turn it in report and ai verification for all 3 powerpoint presentation files.<\/font><\/b><\/p>\n The following resources support your work on the project:<\/p>\n Competencies In this project, you will demonstrate your mastery of the following competencies: Manage elements of a sustainable global brand Propose a method to market Design a marketing strategy Scenario You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/31256"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=31256"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/31256\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=31256"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=31256"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=31256"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=31256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/span>Submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed marketing support of the park. Ensure you address any feedback received in Milestone One before you submit the final presentation.<\/p>\n\n
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<\/span>Based on the information provided to you, share a completed marketing plan for the reopening of this individual park. Ensure you address any feedback received in Milestone Two before you submit the final presentation.<\/p>\n\n
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<\/span>Submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed marketing support of the park.
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What to Submit<\/font><\/b><\/h2>\n
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<\/span>Submit a narrated PowerPoint presentation with 10 slides.<\/li>\n<\/ol>\n\n
<\/span>Submit a narrated PowerPoint presentation with 10 slides.<\/li>\n<\/ol>\n\n
<\/span>Submit a narrated PowerPoint presentation with 8 slides.<\/li>\n<\/ol>\n
<\/span><\/div>\nSupporting Materials<\/h2>\n
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