{"id":31040,"date":"2023-08-19T10:46:30","date_gmt":"2023-08-19T10:46:30","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/1-after-reviewing-chapters-12-and-13-of-the-kotler-and-keller-text-and-using-specific-information-derived-from-the-text-provide-a-brief-comment-about-each-of-the-following\/"},"modified":"2023-08-19T10:46:30","modified_gmt":"2023-08-19T10:46:30","slug":"1-after-reviewing-chapters-12-and-13-of-the-kotler-and-keller-text-and-using-specific-information-derived-from-the-text-provide-a-brief-comment-about-each-of-the-following","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/1-after-reviewing-chapters-12-and-13-of-the-kotler-and-keller-text-and-using-specific-information-derived-from-the-text-provide-a-brief-comment-about-each-of-the-following\/","title":{"rendered":"1.\tAfter reviewing chapters 12 and 13 of the Kotler and Keller text, and using specific information derived from the text, provide a brief comment about each of the following"},"content":{"rendered":"

1.      <\/span><\/span><\/span>After reviewing
\nchapters 12 and 13 of the Kotler and Keller text, and using specific
\ninformation derived from the text, provide a brief comment about each of the
\nfollowing:

\n

\n<\/span><\/span><\/b><\/span><\/p>\n

a.      <\/span><\/span><\/span>The benefit to
\nan organization about linking the target market to the design of the supply
\nchain to form a value chain. Include an assessment of how this supply chain to
\nvalue chain transition is captured in demand chain planning (consider
\ninformation from pages 192 \u2013 197 of the text). <\/span><\/b>Please use appropriate APA
\ncitation and attribution rules for all information sources.

\n

\n[insert the body of the response here]<\/span>

\n

\n<\/span><\/b><\/span><\/p>\n

b.      <\/span><\/span><\/span>How
\nan organization can select the most effective and well-fit channel members to
\nenhance the overall consumer experience. 
\n<\/span>Assess the impact to brand equity for inadequate channel member
\nalignment (consider information from pages 196 \u2013 205 and all other appropriate
\nchapters of the text covered to date).<\/span><\/b> Please use appropriate APA citation and attribution rules for all
\ninformation sources.

\n

\n[insert the body of the response here]<\/span>

\n

\n<\/span><\/b><\/span><\/p>\n

c.       <\/span><\/span><\/span>Describe
\nhow market logistics planning activities have been impacted by technology. Assess
\nthe impact of online shopping on the future of market logistics planning (consider
\nissues covered in pages 216 – 219 of the text and any previous chapters covered
\nto date). <\/span><\/b>Please use appropriate APA
\ncitation and attribution rules for all information sources.

\n

\n[insert the body of the response here]<\/span>

\n

\n<\/span><\/b><\/span><\/p>\n

2.      <\/span><\/span><\/span>After
\nreading the companion article (Social Pics Help Retailers Get Real<\/i> ); provide
\na recommendation<\/u> to a group of executives regarding how a firm can balance
\nuser generated content (UGC) with organizationally curated content for the
\ngreatest benefit of the firm. <\/span><\/b>Please use appropriate APA citation and attribution rules for all
\ninformation sources.

\n

\n[body of response]

\n

\n<\/span><\/span><\/p>\n

3.      <\/span><\/span><\/span>After
\nreading the companion article (The Right Way to Fight for Shelf Domination); provide
\nan executive summary<\/u> for executives regarding the significance to the firm
\nof this information.<\/span><\/b>
\nPlease use appropriate APA citation and attribution rules for all information
\nsources.

\n

\n<\/span>[body of response]

\n

\n<\/span><\/p>\n

Each response must be at least 300
\nwords. The term brief<\/u> suggests no more than 500 words per response.  <\/span>

\n

\nReferences Cited:<\/span><\/b> [use APA style
\nand cite\/reference all material used in support of responses provided]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

1.      After reviewing chapters 12 and 13 of the Kotler and Keller text, and using specific information derived from the text, provide a brief comment about each of the following: a.      The benefit to an organization about linking the target market to the design of the supply chain to form a value chain. Include an […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/31040"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=31040"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/31040\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=31040"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=31040"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=31040"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=31040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}