{"id":31038,"date":"2023-08-19T10:07:48","date_gmt":"2023-08-19T10:07:48","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/geospatial-business-analysis-gba-presentation-what-is-the-market-for-your-gba\/"},"modified":"2023-08-19T10:07:48","modified_gmt":"2023-08-19T10:07:48","slug":"geospatial-business-analysis-gba-presentation-what-is-the-market-for-your-gba","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/geospatial-business-analysis-gba-presentation-what-is-the-market-for-your-gba\/","title":{"rendered":"Geospatial Business Analysis (GBA) Presentation: What Is the Market for Your GBA?"},"content":{"rendered":"<div>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">What is the market for your GBA? Evaluate the market segment for your GBA.\u202f<\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Your analysis should include the following:<\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">What are the market segments your GBA will address? Be specific.&nbsp;<\/li>\n<li style=\"cursor: auto; color: inherit;\">Who are the users in these markets? What are their preferences?&nbsp;<\/li>\n<li style=\"cursor: auto; color: inherit;\">Total Addressable Market (TAM) for each segment for at least the next five years. Please refer to the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><a style=\"cursor: auto;\" data-api-returntype=\"Page\" data-api-endpoint=\"https:\/\/erau.instructure.com\/api\/v1\/courses\/161905\/pages\/3-dot-1-readings-and-resources\">\u201cHow to Estimate Market Size\u201d<\/a><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>reading. This must include at least two of the three approaches noted in the readings (e.g., Top Down, Bottom-up, or Value Theory). You must also analyze the differences. Please be cautious of markets quoted from press releases. For top-down estimates, you are encouraged to use data from either: required or recommended readings, Statista, The Space Foundation, or Bryce Tech.&nbsp;<\/li>\n<li style=\"cursor: auto; color: inherit;\">Discuss the Serviceable Available Market (SAM).\u202fThis should be the TAM minus elements of the market in which you cannot be competitive, either because the market is closed to competition or your offering does not meet the needs of customer preferences in that market.\u202f<\/li>\n<li style=\"cursor: auto; color: inherit;\">What is the serviceable obtainable market?&nbsp;<\/li>\n<\/ul>\n<\/div>\n<div><\/div>\n<div><span style=\"cursor: auto; color: inherit;\">You will create an audio-narrated presentation, which should be<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">no more than five slides<\/strong><span style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>and not longer than five minutes.&nbsp;<\/span><\/div>\n<div><span style=\"cursor: auto; color: inherit;\"><br \/><\/span><\/div>\n<div><span style=\"cursor: auto; color: inherit;\">Company: Maxar Technologies<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is the market for your GBA? Evaluate the market segment for your GBA.\u202f Your analysis should include the following: What are the market segments your GBA will address? Be specific.&nbsp; Who are the users in these markets? What are their preferences?&nbsp; Total Addressable Market (TAM) for each segment for at least the next five [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[706],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/31038"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=31038"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/31038\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=31038"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=31038"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=31038"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=31038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}