{"id":30280,"date":"2023-08-16T19:12:58","date_gmt":"2023-08-16T19:12:58","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/british-airways-strategic-analysis-and-critical-success-factors-of-their-crm-initiative\/"},"modified":"2023-08-16T19:12:58","modified_gmt":"2023-08-16T19:12:58","slug":"british-airways-strategic-analysis-and-critical-success-factors-of-their-crm-initiative","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/british-airways-strategic-analysis-and-critical-success-factors-of-their-crm-initiative\/","title":{"rendered":"British Airways Strategic Analysis and Critical Success Factors of their CRM Initiative"},"content":{"rendered":"<div style=\"text-align: center;\"><b>Information Systems<\/b><\/div>\n<div><\/div>\n<p>You  are  required  to  explain  the<br \/>\nstrategy  of  the  company  and\/or  the  strategic  imperatives  in  its  industry,  and  how  the  CRM initiative  addressed<br \/>\nsome  or  all  the  key  strategic  aspects  to  remain  competitive  and  be  successful  in  the  market.  Then,  you  will<br \/>\nexplain 2-3 relevant Critical Success Factors (CSF) and what companies can do to successfully address them.<\/p>\n<div><\/div>\n<div>You have to research the company, its strategies\/strategic priorities in the industry, the<br \/>\napplication(s)  that  the  company  adopted  (including  the  brand,  if  the  IS  was  acquired  or  rented),  IS  suppliers,<br \/>\nand from there to link business strategies and IS applications in terms of <b>detailed business processes<\/b> (what the<br \/>\nsystems automate\/do) and their specific benefits. Regarding CSF, you must define relevant ones based<br \/>\non  the  general  characteristics  of  the  case  such  as  type  of  system,  industrial  sector, scope  of  operation  of  the<br \/>\ncompany, size, interaction or not with external parties, country(ies), idiosyncratic characteristics or situation of<br \/>\nthe company, etc. I also expect the writer to explain how the CSF could affect the life cycle of the IS and what<br \/>\ncompany can do to deal with them.&nbsp;<\/div>\n<div><\/div>\n<div>It  is  expected  that  the  writer will  reference  relevant  sources  of  information,  such  as  web  links  of  customer<br \/>\nsuccess  stories  and  customer  testimonials  (in  the  websites  of  the  IS  suppliers  and  service  providers),  website<br \/>\ninformation  of  the  company  adopter,  its  annual  reports,  industry\/government  reports,  reports  of  analysts,<br \/>\nbrochures and videos of the applications, website information of the suppliers of IS, news and blogs.&nbsp;<\/div>\n<div><\/div>\n<div>It is also<br \/>\ncore  in  the  case study the  systemic  use  of  diverse  theoretical  frameworks  for  the  strategic  analysis  of  the<br \/>\ncompany\/industry  including  the  PESTEL  framework,  the  5-forces  of  competitive  positioning,  the  value  chain<br \/>\nframework,  the  generic  strategies,  and\/or  the  resource-based  view  of  business  strategy,  depending  on  the<br \/>\nanalytical  approach  and  for  the  year  of  the  decision  and  implementation. (SWOT analysis cannot be used)<\/div>\n<div><\/div>\n<div>Finally,  writer&nbsp; must  heavily  rely  on  academic  bibliography  specifically  related  to  CSF. The  references  in  the  assignment  <b><u>must  be  from  English<br \/>\nlanguage sources.<\/u><\/b>&nbsp;<\/div>\n<div><\/div>\n<div><\/div>\n<div>Structure is attached<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Information Systems You are required to explain the strategy of the company and\/or the strategic imperatives in its industry, and how the CRM initiative addressed some or all the key strategic aspects to remain competitive and be successful in the market. Then, you will explain 2-3 relevant Critical Success Factors (CSF) and what companies can [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[1112],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/30280"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=30280"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/30280\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=30280"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=30280"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=30280"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=30280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}