{"id":27512,"date":"2023-08-09T02:23:53","date_gmt":"2023-08-09T02:23:53","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/capstone-project-case-analysis-starbucks-ceo-kevin-johnson-im-not-howard-schultz\/"},"modified":"2023-08-09T02:23:53","modified_gmt":"2023-08-09T02:23:53","slug":"capstone-project-case-analysis-starbucks-ceo-kevin-johnson-im-not-howard-schultz","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/capstone-project-case-analysis-starbucks-ceo-kevin-johnson-im-not-howard-schultz\/","title":{"rendered":"Capstone Project: Case Analysis &#8211; Starbucks CEO Kevin Johnson: \u2018I\u2019m not Howard Schultz"},"content":{"rendered":"<p>Create a case analysis on a MiniCase &#8211;&nbsp; <span style=\"font-size: 11pt; line-height: 107%; cursor: auto; color: inherit;\">Starbucks<br \/>\nCEO Kevin Johnson: \u2018I\u2019m not Howard Schultz.&nbsp;<\/span><span style=\"color: inherit; background-color: var(--color-6); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Review the Case Analysis project rubric for objectives and<br \/>\ndevelop your case study using the following questions as an outline:<\/span><\/p>\n<p style=\"cursor: auto; color: inherit;\">How did Starbucks create its uniqueness in the first place?<br \/>\nWhy was this uniqueness so successful?<\/p>\n<p style=\"cursor: auto; color: inherit;\">To be a source of competitive advantage over time, core<br \/>\ncompetencies need to be continuously honed and upgraded. Why and how did<br \/>\nStarbucks lose its uniqueness and struggle in the mid-2000s? What strategic<br \/>\ninitiatives did Howard Schultz, following his return as CEO in 2008, put in<br \/>\nplace to re-create Starbucks\u2019 uniqueness?<\/p>\n<p style=\"cursor: auto; color: inherit;\">What is your assessment of Howard Schultz as a strategic<br \/>\nleader? Where on the Level-5 pyramid of strategic leadership (see Exhibit 2.2)<br \/>\nwould you place Schultz? Why? Explain.<\/p>\n<p style=\"cursor: auto; color: inherit;\">Howard Schultz, as the creator of the Starbucks brand that<br \/>\nwe know today, is a larger than life figure in the company and business<br \/>\ncommunity. Do you think it is difficult to follow such an iconic leader? Why,<br \/>\nor why not?<\/p>\n<p style=\"cursor: auto; color: inherit;\">How is Kevin Johnson as CEO different from Howard Schultz?<br \/>\nWhat leadership style is Johnson pursuing? Do you think he will be successful?<br \/>\nWhy, or why not?<\/p>\n<p style=\"cursor: auto; color: inherit;\">Reference<\/p>\n<p style=\"cursor: auto; color: inherit;\">Rothaermel, F. T. (2021). Strategic management (5th ed.).<br \/>\nMcGraw Hill.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create a case analysis on a MiniCase &#8211;&nbsp; Starbucks CEO Kevin Johnson: \u2018I\u2019m not Howard Schultz.&nbsp;Review the Case Analysis project rubric for objectives and develop your case study using the following questions as an outline: How did Starbucks create its uniqueness in the first place? Why was this uniqueness so successful? To be a source [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[1112],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/27512"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=27512"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/27512\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=27512"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=27512"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=27512"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=27512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}