{"id":26049,"date":"2023-08-06T16:22:11","date_gmt":"2023-08-06T16:22:11","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/written-business-report-covers-the-essential-topic-areas-of-tourism-marketing-with-emphasis-on-the-practical-elements-of-a-real-business-environment\/"},"modified":"2023-08-06T16:22:11","modified_gmt":"2023-08-06T16:22:11","slug":"written-business-report-covers-the-essential-topic-areas-of-tourism-marketing-with-emphasis-on-the-practical-elements-of-a-real-business-environment","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/written-business-report-covers-the-essential-topic-areas-of-tourism-marketing-with-emphasis-on-the-practical-elements-of-a-real-business-environment\/","title":{"rendered":"Written business report covers the essential topic areas of tourism marketing with emphasis on the practical elements of a real business environment."},"content":{"rendered":"

You are
\nrequired to undertake a \u201cMarketing Audit\u201d<\/span> for a selected
\n   <\/span>hospitality & tourism <\/span>company.
<\/span><\/b><\/p>\n

 <\/span><\/b><\/p>\n

A
\nbusiness report is a set of data that provides historical information related
\nto a company\u2019s operations, production, specific department\u2019s insights, and
\ncreates a base for future decision-making processes or factual insights needed
\nto organize business functions.<\/p>\n

 <\/p>\n

 <\/span>The report must:<\/u><\/p>\n

 <\/span><\/p>\n

1.    
\n<\/span><\/span><\/span>Give the full Harvard reference within the
\nreference page for each item used, and<\/i><\/b> the correct Harvard
\n\u2018shortened\u2019 reference within the essay.<\/p>\n

2.    
\n<\/span><\/span><\/span>Include both direct and indirect citations from
\na wide variety of sources. Include a minimum of 15
\nreferences.<\/span><\/b><\/p>\n

3.    
\n<\/span><\/span><\/span>Make use of the relevant core texts and research
\nitems from within the module;<\/p>\n

4.    
\n<\/span><\/span><\/span>Your cover
\npage would be the first page of your Essay. Include student-ID number, module name,
\nlecturer name, academic year\/group bubble.<\/span><\/span><\/p>\n

 <\/p>\n

Report structure<\/u><\/b><\/p>\n

 <\/b><\/p>\n

Executive Summary (250 words)
\n<\/b>A suggested format would be to create an introduction which defines tourism
\nmarketing concepts. Tell the reader: a) the previews of the main points covered in the full report in the
\nexecutive summary; b) introduce the aim of the report; and c) how information
\nis presented.<\/span><\/p>\n

 <\/p>\n

Company Background (250
\nwords)<\/b> should describe the background of the company and the brief introduction of the
\ncompany and services \/ products you have chosen.
<\/span><\/p>\n

\n


<\/b><\/p>\n

External
\nAnalysis (500 words) <\/b>should identify and discuss the macro environment with
\nparticular attention to a) <\/span>the
\nidentification of customers \/ consumers and analysis of their needs; b) analysis
\nof the organisation\u2019s competitive situation by using \u201cOpportunities &
\nThreats\u201d or \u201cPESTLE\u201d Analysis models.<\/p>\n

 <\/b><\/p>\n

Internal Analysis (500 words)<\/b>
\nshould identify and discuss an internal analysis focusing on the organisations
\ncapability to meet the needs of its customers by using one of the \u201cStrengths
\n& Weakness\u201d or \u201cPorter\u2019s Five Force\u201d models.<\/p>\n

 <\/p>\n

Ethical in business (250 words)
\n<\/b>should describe the measures adopted by the management of business venture
\nin order to make ethics work in the organization and identify the ethical
\nbehavior of business venture.<\/p>\n

 <\/b><\/p>\n

Future Development (250 words)<\/b>
\nshould identify and discuss the issues raised by the audit and any actions you
\nfeel the organisation should be taking with regard to its future marketing
\nactivity by using appropriate marketing channel and ethical consideration.<\/p>\n","protected":false},"excerpt":{"rendered":"

You are required to undertake a \u201cMarketing Audit\u201d for a selected    hospitality & tourism company.   A business report is a set of data that provides historical information related to a company\u2019s operations, production, specific department\u2019s insights, and creates a base for future decision-making processes or factual insights needed to organize business functions.   […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[1112],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/26049"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=26049"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/26049\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=26049"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=26049"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=26049"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=26049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}