{"id":26019,"date":"2023-08-06T15:50:18","date_gmt":"2023-08-06T15:50:18","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/business-report-on-undertaking-a-marketing-audit-for-a-hospitality-tourism-company\/"},"modified":"2023-08-06T15:50:18","modified_gmt":"2023-08-06T15:50:18","slug":"business-report-on-undertaking-a-marketing-audit-for-a-hospitality-tourism-company","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/business-report-on-undertaking-a-marketing-audit-for-a-hospitality-tourism-company\/","title":{"rendered":"Business Report on undertaking a \u201cMarketing Audit\u201d for a hospitality &#038; tourism company"},"content":{"rendered":"<p style=\"line-height: normal; cursor: auto; color: inherit;\"><b>Create a business report that focuses on the TUI GROUP and that respects the following structure:<\/b><\/p>\n<p style=\"line-height: normal; cursor: auto; color: inherit;\"><b><br \/><\/b><\/p>\n<p style=\"line-height: normal; cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><u style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Report<br \/>\nstructure<\/span><\/u><\/b><span style=\"font-size: 12pt; cursor: auto; color: inherit;\"><\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">&nbsp;<\/span><\/b><b style=\"color: inherit; background-color: var(--color-6); font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Executive Summary (250 words)&nbsp;<\/span><\/b><span style=\"color: inherit; background-color: var(--color-6); font-size: 12pt; font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\">A suggested<br \/>\nformat would be to create an introduction which defines tourism marketing<br \/>\nconcepts. Tell the reader: a)&nbsp;the previews of the main points covered in<br \/>\nthe full report in the executive summary; b) introduce the aim of the report;<br \/>\nand c) how information is presented.<\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">&nbsp;<\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Company Background (250 words)<\/span><\/b><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">&nbsp;should<br \/>\ndescribe the&nbsp;background of the company and the brief introduction of the<br \/>\ncompany and services \/ products you have chosen. [<\/span><span style=\"color: inherit; background-color: var(--color-6); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Basic<br \/>\ncompany information (Company name, structure, location)<\/span><\/p>\n<p style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">Ownership<br \/>\nand management team<\/span><\/p>\n<p style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">Company<br \/>\nhistory<\/span><\/p>\n<p style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">Mission<br \/>\nstatement<\/span><\/p>\n<p style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">Product\/service<br \/>\nand customer<\/span><\/p>\n<p style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">Future<br \/>\ngoals]<\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">&nbsp;<\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">External Analysis (500 words)&nbsp;<\/span><\/b><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">should<br \/>\nidentify and discuss the macro environment with particular attention<br \/>\nto&nbsp;a)&nbsp;the identification of customers \/ consumers and analysis of<br \/>\ntheir needs; b) analysis of the organisation\u2019s competitive situation by using<br \/>\n\u201cOpportunities &amp; Threats\u201d or \u201cPESTLE\u201d Analysis models.<\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">&nbsp;<\/span><\/b><span style=\"font-size: 12pt; cursor: auto; color: inherit;\"><\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Internal Analysis (500 words)<\/span><\/b><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">&nbsp;should<br \/>\nidentify and discuss an internal analysis focusing on the organisations<br \/>\ncapability to meet the needs of its customers by using one of the \u201cStrengths<br \/>\n&amp; Weakness\u201d or \u201cPorter\u2019s Five Force\u201d models.<\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">&nbsp;<\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Ethical in business (250 words)&nbsp;<\/span><\/b><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">should<br \/>\ndescribe the measures adopted by the management of business venture in order to<br \/>\nmake ethics work in the organization and identify the ethical behavior of<br \/>\nbusiness venture.<\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">&nbsp;<\/span><\/b><span style=\"font-size: 12pt; cursor: auto; color: inherit;\"><\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Future Development (250 words)<\/span><\/b><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">&nbsp;should<br \/>\nidentify and discuss the issues raised by the audit and any actions you feel<br \/>\nthe organisation should be taking with regard to its future marketing activity<br \/>\nby using appropriate marketing channel and ethical consideration.<\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\"><br \/><\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\"><br \/><\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; cursor: auto; color: inherit;\">Please use sources from Google Scholar, Jstor, the company&#8217;s website as well as any other publications released by the TUI Group,&nbsp;<\/span><span style=\"color: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\">EBSCO,&nbsp;<\/span><span style=\"color: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\">ScienceDirect;&nbsp;<\/span><span style=\"color: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\">SpringerLink;&nbsp;<\/span><span style=\"color: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\">Wiley Online Library;&nbsp;<\/span><span style=\"color: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\">Emerald Insight;&nbsp;<\/span><span style=\"color: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\">Taylor &amp; Fra<\/span><span style=\"color: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\">ncis Online;&nbsp;<\/span><span style=\"color: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\">Academia.edu;&nbsp;<\/span><span style=\"color: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\">ResearchGate and any other academic resources.&nbsp;<\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"color: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\"><br \/><\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"color: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\">At the submission, please also provide a TURNITIN report that shows the plagiarism under 10%.&nbsp;<\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"color: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\"><br \/><\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"color: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\">Also, the reference list must be formatted as per Harvard referencing. (attached guide on how to format the references by type)&nbsp;<\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"color: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\">Please also include in-text citations where they can be used.&nbsp;<\/span><\/p>\n<p style=\"margin-bottom: 0in; line-height: normal; cursor: auto; color: inherit;\"><span style=\"color: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; cursor: auto;\"><br \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create a business report that focuses on the TUI GROUP and that respects the following structure: Report structure &nbsp;Executive Summary (250 words)&nbsp;A suggested format would be to create an introduction which defines tourism marketing concepts. Tell the reader: a)&nbsp;the previews of the main points covered in the full report in the executive summary; b) introduce [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[1112],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/26019"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=26019"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/26019\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=26019"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=26019"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=26019"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=26019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}