{"id":25956,"date":"2023-08-06T13:09:06","date_gmt":"2023-08-06T13:09:06","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/research-proposal-for-the-impact-of-brand-authenticity-on-consumer-perceptions-trust-and-purchase-behaviour-in-the-uae-market\/"},"modified":"2023-08-06T13:09:06","modified_gmt":"2023-08-06T13:09:06","slug":"research-proposal-for-the-impact-of-brand-authenticity-on-consumer-perceptions-trust-and-purchase-behaviour-in-the-uae-market","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/research-proposal-for-the-impact-of-brand-authenticity-on-consumer-perceptions-trust-and-purchase-behaviour-in-the-uae-market\/","title":{"rendered":"RESEARCH PROPOSAL FOR THE IMPACT OF BRAND AUTHENTICITY ON CONSUMER PERCEPTIONS, TRUST, AND PURCHASE BEHAVIOUR IN THE UAE MARKET"},"content":{"rendered":"

– The research proposal is very
\ngeneric and there is no evidence whatsoever that backs up the claims about the
\nUAE market. No sources to support the theories and no sample case studies were
\nincluded as a reference.<\/span><\/p>\n

 <\/span><\/p>\n

– The Research Question does not quite
\ndefine the project well enough right now. There is one construct (brand
\nauthenticity) driving three (perceptions, trust, and purchase behavior) with
\nthe latter being very broad indeed. <\/span><\/p>\n

This also makes it hard to understand
\nwhether the research will eventually develop in the direction of quantitative
\nor qualitative data collection and analysis, which would indeed affect the
\nsampling area. <\/span><\/p>\n

For a start, you may not use both
\nrandom (probability) and quota (non-probability) sampling, but you may argue
\nthat quota sampling is the best non-probability approximation of probability
\nsampling if the latter is not achievable. Most importantly, please define your
\npopulation of interest to begin with: Who would you like to study and why? This
\nshould be defined starting with the introduction to your project.<\/span><\/p>\n

 <\/span><\/p>\n

-The writer didn\u2019t make the question
\nmore specific which in turn reflected in keeping the data collection approach
\nthe same by using both quant and qual methods. Please rephrase the question and
\nmake it more specific (chose an industry for instance luxury brands or hotels
\n..etc., or one segment of customers Families for example) and chose one data
\ncollection method, preferably qualitative.<\/span><\/p>\n

 <\/span><\/p>\n

– The writer didn\u2019t define the
\npopulation, who would you like to study and why, this should be defined
\nstarting with the introduction of the project <\/span><\/p>\n

 <\/span><\/p>\n

 <\/span><\/p>\n

 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

– The research proposal is very generic and there is no evidence whatsoever that backs up the claims about the UAE market. No sources to support the theories and no sample case studies were included as a reference.   – The Research Question does not quite define the project well enough right now. There is […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/25956"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=25956"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/25956\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=25956"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=25956"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=25956"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=25956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}