{"id":25600,"date":"2023-07-28T23:36:42","date_gmt":"2023-07-28T23:36:42","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/please-read-the-hbr-article-the-elusive-green-consumer-and-complete-the-following-attached\/"},"modified":"2023-07-28T23:36:42","modified_gmt":"2023-07-28T23:36:42","slug":"please-read-the-hbr-article-the-elusive-green-consumer-and-complete-the-following-attached","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/please-read-the-hbr-article-the-elusive-green-consumer-and-complete-the-following-attached\/","title":{"rendered":"Please read the HBR Article: &#8220;The Elusive Green Consumer&#8221; and complete the following (attached):"},"content":{"rendered":"<ol style=\"font-size: 14px; line-height: 1.6; cursor: auto; color: inherit;\">\n<li style=\"margin: 0px 0px 1.25rem; padding: 1.875rem 0px 0px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<fieldset style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"margin: 0px 0px 0.9375rem; font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\" data-gramm=\"false\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\" data-bbfile=\"{&quot;alternativeText&quot;:&quot;The Elusive Green Consumer- HBR Article.pdf&quot;,&quot;displayName&quot;:&quot;The Elusive Green Consumer- HBR Article.pdf&quot;,&quot;fileName&quot;:&quot;The Elusive Green Consumer- HBR Article.pdf&quot;,&quot;fileSize&quot;:621806,&quot;mimeType&quot;:&quot;application\/pdf&quot;,&quot;render&quot;:&quot;inline&quot;,&quot;resourceUrl&quot;:&quot;https:\/\/bblearn.aum.edu\/sessions\/4F\/4FEA49E3910E1F994E1A1F866D15D9D7\/fc7dc3119ff4456cafe653eeaf155cdb\/The%20Elusive%20Green%20Consumer-%20HBR%20Article.pdf&quot;,&quot;linkName&quot;:&quot;The Elusive Green Consumer- HBR Article.pdf&quot;,&quot;viewerUrl&quot;:&quot;https:\/\/bblearn.aum.edu\/bbcswebdav\/pid-18753997-dt-asiobject-rid-63936273_1\/xid-63936273_1?locale=en_US&amp;isInlineRender=true&amp;xythos-download=true&amp;render=inline&quot;}\" data-bbtype=\"attachment\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"padding: 0px 0.625rem; line-height: inherit; cursor: auto; color: inherit;\" aria-controls=\"file-preview-https:\/\/bblearn.aum.edu\/bbcswebdav\/pid-18753997-dt-asiobject-rid-63936273_1\/xid-63936273_1\" aria-expanded=\"true\" aria-label=\"Hide File The Elusive Green Consumer- HBR Article.pdf\">\n<li style=\"margin: 0px 0px 1.875rem; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<fieldset style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"margin: 0px 0px 0.9375rem; font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\" data-gramm=\"false\">\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; line-height: inherit; cursor: auto; color: inherit;\"><em style=\"line-height: inherit; cursor: auto; color: inherit;\"><u style=\"line-height: inherit; cursor: auto; color: inherit;\">Please read the HBR Article: &#8220;The Elusive Green Consumer&#8221; and complete the following (attached):<\/u><\/em><\/span><\/p>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\"><br style=\"line-height: inherit; cursor: auto; color: inherit;\"><\/p>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">a) Using evidence from the article and the chapter readings, develop a three-page (double-spaced, 12-point Time Roman) essay on how each of the consumer behavior influences (internal, external, situational) has the potential to affect consumer decisions for green products or response to organizations that implement sustainable practices.&nbsp;<\/p>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">i)You must choose and expand on at<span style=\"font-weight: 700; line-height: inherit; cursor: auto; color: inherit;\"><em style=\"line-height: inherit; cursor: auto; color: inherit;\">&nbsp;least three (3) factors<\/em><\/span>&nbsp;from each category (use Exhibit 2.1- the Consumer Value Framework for a list of the significant factors under each category). That is, select any three internal influences, any three external forces, and the three significant situational influences (<span style=\"font-weight: 700; line-height: inherit; cursor: auto; color: inherit;\"><em style=\"line-height: inherit; cursor: auto; color: inherit;\">for a total of 9 factors in your essay- please highlight for clarity<\/em><\/span>)<\/p>\n<p style=\"font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">ii) In your 3-page essay, include the implications or recommendations for marketers.<\/p>\n<\/div>\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/fieldset>\n<\/div>\n<\/li>\n<li style=\"margin: 0px 0px 1.25rem; padding: 1.875rem 0px 0px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<fieldset style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"margin: 0px 0px 0.9375rem; font-size: 0.875rem; line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\" data-gramm=\"false\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\" data-bbfile=\"{&quot;alternativeText&quot;:&quot;The Elusive Green Consumer- HBR Article.pdf&quot;,&quot;displayName&quot;:&quot;The Elusive Green Consumer- HBR Article.pdf&quot;,&quot;fileName&quot;:&quot;The Elusive Green Consumer- HBR Article.pdf&quot;,&quot;fileSize&quot;:621806,&quot;mimeType&quot;:&quot;application\/pdf&quot;,&quot;render&quot;:&quot;inline&quot;,&quot;resourceUrl&quot;:&quot;https:\/\/bblearn.aum.edu\/sessions\/4F\/4FEA49E3910E1F994E1A1F866D15D9D7\/fc7dc3119ff4456cafe653eeaf155cdb\/The%20Elusive%20Green%20Consumer-%20HBR%20Article.pdf&quot;,&quot;linkName&quot;:&quot;The Elusive Green Consumer- HBR Article.pdf&quot;,&quot;viewerUrl&quot;:&quot;https:\/\/bblearn.aum.edu\/bbcswebdav\/pid-18753997-dt-asiobject-rid-63936273_1\/xid-63936273_1?locale=en_US&amp;isInlineRender=true&amp;xythos-download=true&amp;render=inline&quot;}\" data-bbtype=\"attachment\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\"><\/div>\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"line-height: inherit; cursor: auto; color: inherit;\">\n<div style=\"padding: 0px 0.625rem; line-height: inherit; cursor: auto; color: inherit;\" aria-controls=\"file-preview-https:\/\/bblearn.aum.edu\/bbcswebdav\/pid-18753997-dt-asiobject-rid-63936273_1\/xid-63936273_1\" aria-expanded=\"true\" aria-label=\"Hide File The Elusive Green Consumer- HBR Article.pdf\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/fieldset>\n<\/div>\n<\/li>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/fieldset>\n<\/div>\n<\/li>\n<\/ol>\n<p><br style=\"cursor: auto; color: inherit;\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Please read the HBR Article: &#8220;The Elusive Green Consumer&#8221; and complete the following (attached): a) Using evidence from the article and the chapter readings, develop a three-page (double-spaced, 12-point Time Roman) essay on how each of the consumer behavior influences (internal, external, situational) has the potential to affect consumer decisions for green products or response [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/25600"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=25600"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/25600\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=25600"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=25600"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=25600"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=25600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}