{"id":25411,"date":"2023-07-25T16:57:10","date_gmt":"2023-07-25T16:57:10","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/an-industry-report-with-recommendations-for-your-company-based-on-your-macro-analysis\/"},"modified":"2023-07-25T16:57:10","modified_gmt":"2023-07-25T16:57:10","slug":"an-industry-report-with-recommendations-for-your-company-based-on-your-macro-analysis","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/an-industry-report-with-recommendations-for-your-company-based-on-your-macro-analysis\/","title":{"rendered":"An industry report with recommendations for your company based on your macro analysis"},"content":{"rendered":"

Chosen business and related organisation:<\/span><\/b><\/p>\n

Fashion industry – Boohoo<\/span><\/b><\/span><\/p>\n

 <\/span><\/p>\n

Report Context<\/span><\/b><\/p>\n

Imagine you are working in the
\nMarketing department for BooHoo. All business areas have contributed, in some
\nway, to a climate change crisis. UN Paris Treaty Goals and Cop27 are triggers
\nfor dynamic change in Marketing decisions. <\/p>\n

 <\/span><\/p>\n

Driven by a need to assess challenges
\nand identify opportunities for Marketing, your Marketing Director would like an
\nanalysis of the current macro environmental issues likely to affect the
\nbusiness. To do this, you must produce a report using appropriate theory. <\/span><\/p>\n

 <\/span><\/p>\n

You are to: <\/span><\/b><\/p>\n

(1) Include a visual theoretical
\nframework (PESTLE) and use this to research each macro element. (2) explain how
\nmacro issues affect your business area (3) Analyse what this means for
\nmarketing planning process (4) highlight challenges and opportunities this
\npresents to your company\u2019s marketing mix decisions; (5) make recommendations
\nderived from your analysis, including consideration given to cultural awareness
\nand Global markets. <\/span><\/p>\n

 <\/span><\/p>\n

The steps for producing the report:<\/span><\/u><\/b><\/p>\n

1.  
\n<\/span><\/span><\/span><\/b>Watch video on The United Nations, Paris Treaty Climate Goals<\/span> <\/span><\/b><\/p>\n

Your report
\nshould include the following sections:<\/span><\/u><\/b><\/p>\n

Report<\/span> outline stages:<\/span><\/p>\n

1.      <\/span><\/span><\/span>Cover page
\n<\/span><\/p>\n

2.      <\/span><\/span><\/span>Contents
\npage \u2013 this refers to numbered headings and sub-headings in main body<\/span><\/p>\n

3.      <\/span><\/span><\/span>Executive
\nsummary \u2013 this summarises the report in one paragraph<\/span><\/p>\n

4.      <\/span><\/span><\/span>Introduction
\n\u2013 refer to UN Paris Treaty agreement and how your business area has contributed
\nto climate crisis- keep brief with aims of your report clearly visible and
\nstated (250 words approx.)<\/span><\/p>\n

5.      <\/span><\/span><\/span>Main Body
\n\u2013 include a macro-framework (use PESTLE). Complete the framework using bullet
\npoints. Include citations to substantiate your points (e.g. Govt.UK. WRAP, BBC,
\nThe Guardian, MINTEL) Use macro elements to produce numbered headers and
\nsub-headers to analyse your chosen business area, from a range of macro perspectives.
\n(550 words approx.)<\/span><\/p>\n

6.      <\/span><\/span><\/span>Consider
\nyour chosen business \u2013 discuss what your main body Macro analysis points mean
\nfor marketing decisions by way of challenges\/threats and opportunities. Link
\nthis succinctly to Marketing Mix elements e.g Product, Price, Promotion, Place.
\n(550 words approx.)   <\/span><\/span><\/p>\n

7.      <\/span><\/span><\/span> <\/span>Conclusion \u2013 briefly summarise key findings
\n(250 words approx.)<\/span><\/p>\n

8.      <\/span><\/span><\/span>Recommendations
\n– how your chosen business can make a positive impact on Global sustainability through
\nchanges in their Marketing Mix elements. You could also use key global
\nsustainability debates to identify and explain international and cultural context,
\nlabelling or collaborative partnerships (400 words approx.)<\/span><\/p>\n

9.      <\/span><\/span><\/span>Reference
\npage <\/span><\/p>\n


<\/span><\/p>\n


<\/span><\/p>\n


<\/span><\/p>\n

Useful credible sources: <\/p>\n

Political – Govt.uk, BBC, The Guardian, UN, Times, FT.Com, The Economist, Huffington Post, The Telegraph, COP27. <\/p>\n

Economic – Govt.uk, BBC, OECD, UNCTAD, WTO, IMF, Investors Chronicle, FT.Com<\/p>\n

Socio-cultural – ONS, MINTEL, STATISTA, PASSPORT, WARC, WGSN<\/p>\n

Technological – WIRED, Forbes, BBC, Telegraph, FT.com, WARC, WGSN<\/p>\n

Legal – BBC, Search MMY Library via ‘Subject Guide’  ‘Law’ ‘European and International Law’ websites and databases  https:\/\/www.mmu.ac.uk\/library\/referencing-and-study-support\/european-and-international-law<\/p>\n

<\/span><\/p>\n

Environmental – WRAP, National Geographic, Ellen MacArthur Foundation, UN, WRAP, WARC, WGSN, COP27. <\/p>\n","protected":false},"excerpt":{"rendered":"

Chosen business and related organisation: Fashion industry – Boohoo   Report Context Imagine you are working in the Marketing department for BooHoo. All business areas have contributed, in some way, to a climate change crisis. UN Paris Treaty Goals and Cop27 are triggers for dynamic change in Marketing decisions.   Driven by a need to […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[726],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/25411"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=25411"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/25411\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=25411"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=25411"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=25411"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=25411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}